Region Marketing Manager Category

Overview

Join to apply for the Region Marketing Manager Category role at Ferrero in Guadalajara, Jalisco.

Ferrero is a family-owned company with a global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. The Ferrero Group operates in 55 countries and sells products in more than 170 countries. The group employs nearly 35,000 people who are dedicated to care, quality, and building brands and careers Ferrero is committed to building a diverse and inclusive culture where all employees feel welcomed and have opportunities to succeed.

About the role : As Region Marketing Manager Category, you will be responsible for driving the regional strategy of a category, ensuring brand equity, brand performance, and P&L impact through key initiatives. You will act as a link between central teams and local markets, supporting innovation rollout and optimizing the brand portfolio to strengthen Ferrero’s presence across the region.

Main Responsibilities

• Identify all marketing mix levers, consumer targets, product range, marketing tools, and enablers for the Category within the assigned Region, providing guidelines and setting objectives.
• Define and approve the annual category media plan, ensuring alignment with global guidelines and local adaptation.
• Act as a key liaison between Area Marketing Managers and local markets, facilitating knowledge-sharing and best practice dissemination, in full support with the Head of Marketing.
• Support the rollout of innovations within the region, ensuring successful implementation as per Category guidelines.
• Contribute to building a comprehensive and integrated view of marketing performance and opportunities at the regional level.

Who we are looking for

How to be successful in the role and at Ferrero

Consumers, quality, and care are at the heart of everything we do. To be successful at Ferrero, you’ll need to be consumer- and product-centric as we are dedicated to crafting brilliant results for consumers around the world.

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