Research & Insights Analyst

Overview

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Mission

The main mission of the role is to dissect complex data sources, uncover consumer behavior insights, and decode brand perceptions to drive strategic decisions for clients. By leveraging tools such as social listening, digital analytics, and survey data, the analyst transforms these insights into actionable recommendations and compelling narratives.

Responsibilities

• Monitoring and analysis of social media performance.
• Audience profiling (demographic and attitudinal).
• Collaborate with the media strategy and planning team.
• Systematic studies of industry trends to provide visibility to the agency.
• Definition (with the media implementation team) and follow up of objectives and main KPIs associated with clients and their campaigns.
• Generation of weekly, biweekly, monthly and / or campaign reports as applicable to the client.
• Periodic recommendation of improvements in reports, work mechanics, and returns to the client.
• Development of special reports such as social listening, audience analysis, digital surveys, and attribution.
• Identification and exchange of learnings with the client and the multidisciplinary team for the constant improvement of the service delivered by the agency.
• Active detection of actionable opportunities for clients.
• Participation in the preparation of proposals to prospects and new projects to clients.
• Benchmarking of industries and markets.

Requirements / Experience

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