Strategy & Consulting - Global Network - SONG - Marketing Transformation (Martech) Consultant
Accenture MéxicoCiudad de México, MexicoHace 3 días
Descripción del trabajoGather business requirements and design processes and solutions for implementing marketing and advertising tools. Conduct vendor assessments and client MarTech / AdTech capability assessments. Provide recommendations on optimizing MarTech / AdTech stacks and develop use cases to improve utilization of existing platforms. Research, evaluate, and recommend new MarTech / AdTech systems and suppliers. Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Mobilize and organize across multiple stakeholders (client and internal) and projects. Drive business development efforts and thought leadership in the digital marketing platform space. Must have proficiency in MarTech / AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform. Strong understanding of marketing processes, operating models, and marketing technologies. Experience in marketing research and analysis, creating and maintaining client relationships, and delivering marketing solutions. Hands‑on experience with MarTech / AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, CDPs, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms. Good to Have Skills : Experience with Firebase, Appsflyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub. Bachelor’s degree completed; MBA is highly desirable. Availability to travel may be required. 7 years of proven working experience in digital marketing / advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics. Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms. Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform. Hands‑on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience. Good consulting, techno‑functional and project management experience is preferred. Excellent oral and written English communication skills. Mid‑Senior level Full‑time Strategy / Planning and Consulting Business Consulting and Services
Join to apply for the Strategy & Consulting - Global Network - SONG - Marketing Transformation (Martech) Consultant role at Accenture México .
Why Choose Us?
- Global Exposure : Work on international projects and gain invaluable insights into diverse cultures and business practices.
- Specialized Development : We ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
- Dynamic Work Environment : Our work is fast‑paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
- Innovation at the Core : We leverage cutting‑edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
Must Have Skills : MarTech / AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno‑functional and project management experience
Good to Have Skills : Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs
Experience : between 3 - +10 years of experience required
Educational Qualification : MBA from a Tier 1 institute with a degree in marketing or economics. Certified in ADOBE.
Job Summary :
As a Martech Manager, you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech / AdTech stacks, and driving business development efforts in the digital marketing platform space.
Roles & Responsibilities
Professional & Technical Skills
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Location : Mexico City Metropolitan Area
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Strategy Global Song • Ciudad de México, Mexico
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