Chief Commercial Officer (FMCG)

A confidential FMCG company with nationwide distribution operations is seeking a senior commercial leader responsible for defining the commercial strategy, strengthening the Route-to-Market model, and driving sustainable growth across all categories and channels.

Key Responsibilities

• Define and execute the commercial strategy and Route-to-Market model across all categories.
• Set annual commercial objectives and ensure alignment with growth and expansion plans.
• Lead a customer-centric sales organization, ensuring operational excellence across channels.
• Drive profitability, brand growth, distribution, and market penetration for all brands.
• Build and strengthen relationships with key strategic accounts and partners.
• Implement commercial best practices to ensure portfolio performance and product availability.
• Lead, coach, and develop large commercial and sales teams.
• Provide financial and commercial insights through advanced analytics and data-driven decision-making.
• Oversee execution across Modern Trade, Traditional Trade, and Distributor models.

Candidate Profile