Talent.com
Esta oferta de trabajo no está disponible en tu país.
LATAM CMI Head and Innovations Lead for MX

LATAM CMI Head and Innovations Lead for MX

ConfidentialTenochtitlán, Mexico
Hace 27 días
Descripción del trabajo

Summary :

Lead the consumer-shopper-customer insight development supporting the commercial team with strategic input developing sharp and solid plans. Support the marketing and Mexico and Brasil sales directors with the consumer strategic roadmap (IDL, shopper, quantitative and qualitative research) to deliver strong plans and learning plans for core growth drivers

Responsibilities :

  • Mexico product consumer insight development
  • Brasil product consumer insights development
  • Mexico S&R consumer insight develpoment
  • Mexico shopper insight development
  • Innovation development Mexico

Skills and abilities required :

I. Consumer & Market Insights (CMI)

  • Lead the regional consumer insights agenda, ensuring consumer voice is embedded in all strategic and commercial decisions.
  • Translate global frameworks into locally relevant insights (segmentation, need states, shopper missions, occasions).
  • Monitor consumer, cultural, and category trends specific to Latin America, highlighting regional growth hotspots.
  • Provide foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion opportunities.
  • Deploy advanced analytics and digital listening tools to capture fast-evolving consumer behaviors in e-commerce, on-demand delivery, and social media platforms.

    • II. Innovation Leadership

  • Define and deliver the Latin America innovation strategy, balancing global platforms with local-market breakthroughs.
  • Lead regional pipeline creation : identifying white spaces, developing concepts, and driving launches tailored to local tastes, formats, and price points.
  • Partner with R&D centers, supply chain, and marketing to adapt global innovations for regional relevance and cost structures.
  • Champion packaging and business model innovation (affordability packs, sustainability-led solutions, digital-enabled consumption models).
  • Accelerate speed-to-market using agile test-learn-launch methodologies, piloting in key Latin American cities before scaling.

    • III. Leadership & Influence

  • Manage, coach, and inspire a multi-country team of insights and innovation managers across Latin America.
  • Act as the regional voice of the consumer in strategic discussions with the GM Latin America
  • Build strong partnerships with General Manager and Marketing Director, ensuring consumer insights and innovation drive business performance.

    • Represent Latin America in global CMI & innovation forums, ensuring the region’s unique consumer dynamics are prioritized.

    Education : Bachelor ́s degree.

    Experience :

    15 years in senior CMI roles in global CPGS.

    Crear una alerta de empleo para esta búsqueda

    Latam • Tenochtitlán, Mexico

    Ofertas relacionadas
    • Oferta promocionada
    Data Partnership Manager-Mexico

    Data Partnership Manager-Mexico

    Dyna.AiMexico City, Mexico, Mexico
    We’re looking for an experienced Data Partnerships Development Manager to be in charge of data partnership at Dyna.LATAM, one of the core markets for our business. The candidate needs to be based ou...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Lead Data & CRM Campaigns

    Lead Data & CRM Campaigns

    Openbank MéxicoÁlvaro Obregón, Mexico City, Mexico
    Quieres llevar la personalización y automatización de campañas al siguiente nivel? 🚀 Únete a.Analizar datos, diseñar audiencias y ejecutar campañas multicanal personalizadas que fortalezcan la rel...Mostrar másÚltima actualización: hace 9 días
    • Oferta promocionada
    ▷ Quedan 3 Días! LATAM CMI Head and Innovations Lead for MX...

    ▷ Quedan 3 Días! LATAM CMI Head and Innovations Lead for MX...

    ConfidentialMexico City Metropolitan Area, MX
    Summary : Lead the consumer-shopper-customer insight development supporting the commercial team with strategic input developing sharp and solid plans. Support the marketing and Mexico and Brasil sal...Mostrar másÚltima actualización: hace 24 días
    • Oferta promocionada
    Director of CRM & Retention

    Director of CRM & Retention

    LagoCiudad de México, Ciudad de México, Mexico
    Teletrabajo
    Job Title : Director of CRM & Retention.Location : Remote - Latin America.Salary : Competitive salary (open to negotiation based on experience). As a Director of CRM & Retention, you will own the lifec...Mostrar másÚltima actualización: hace 1 día
    • Oferta promocionada
    Head of Development Americas...

    Head of Development Americas...

    Iberostar GroupMexico City Metropolitan Area, MX
    En Iberostar estamos buscando incorporar un / a Head of Development Americas a nuestro equipo Global Growth & Strategy en nuestra sede corporativa de Cancún, México. pero antes de saber más sobre la ...Mostrar másÚltima actualización: hace 5 días
    • Oferta promocionada
    Head of Development Americas

    Head of Development Americas

    Iberostar GroupMexico City Metropolitan Area, Mexico
    En Iberostar estamos buscando incorporar un / a.Cancún, México; pero antes de saber más sobre la posición, creemos que es importante que sepas un poco sobre Iberostar Group : .Somos una empresa 100% fa...Mostrar másÚltima actualización: hace 5 días
    • Oferta promocionada
    Lead Management I, LATAM Global Selling...

    Lead Management I, LATAM Global Selling...

    AmazonMexico City, DIF, MX
    Are you excited about driving scalable sales growth through automation, data, and innovation? Do you want to help Small and Medium Sized Businesses (SMB) in Latin America reach millions of customer...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Lead of Models

    Lead of Models

    Openbank MéxicoÁlvaro Obregón, Mexico City, Mexico
    Te apasiona transformar datos en decisiones estratégicas? Únete al equipo de Data & AI como.IA / ML para impulsar la innovación y el crecimiento del negocio. Diseñar, prototipar e implementar solucion...Mostrar másÚltima actualización: hace 18 días
    • Oferta promocionada
    General Manager, Pharma LATAM and MCO Lead

    General Manager, Pharma LATAM and MCO Lead

    SanofiMexico City, Mexico
    Job title • • : •GM Pharma LATAM and MCO lead\ • •\ • This position is subject to local legal and social procedures where applicable. This position is open to considering candidates currently based in the...Mostrar másÚltima actualización: hace 13 días
    • Oferta promocionada
    Regional Managing Director - Mexico

    Regional Managing Director - Mexico

    Little Caesars PizzaMexico City Metropolitan Area, Mexico
    Build a Bigger, Better, Bolder Future.Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you.Little...Mostrar másÚltima actualización: hace 24 días
    • Oferta promocionada
    Supervisor II, Mantenimiento

    Supervisor II, Mantenimiento

    VantiveJIUTEPEC, Morelos, Mexico
    Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kid...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Head Customer Lifecycle

    Head Customer Lifecycle

    Openbank MéxicoÁlvaro Obregón, Mexico City, Mexico
    Head of Growth & Customer Lifecycle.Quieres liderar estrategias de crecimiento centradas en el cliente en la banca digital? 🚀 Únete a. Definir y optimizar el ciclo de vida del cliente mediante estr...Mostrar másÚltima actualización: hace 6 días
    Head Of IA

    Head Of IA

    Growth HRMexico City, CDMX, Mexico
    Quick Apply
    En su rol que será responsable del desarrollo, implementación y evolución de soluciones de inteligencia artificial en toda la fintech, desde modelos predictivos hasta IA generativa y agentes a...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    • Nueva oferta
    Head of Global Compensation New Latin America; United States

    Head of Global Compensation New Latin America; United States

    BitsoCiudad de México, Ciudad de México, Mexico
    Teletrabajo
    To find your dream job, we encourage you to read the full description of the opportunity you want to apply for.Some jobs might have similar role names, but they are actually different!.We are a div...Mostrar másÚltima actualización: hace 19 horas
    • Oferta promocionada
    • Nueva oferta
    ▷ (Busqueda Urgente) Head of LATAM...

    ▷ (Busqueda Urgente) Head of LATAM...

    First Point GroupMexico City, Mexico City, MX
    About Our Client : - A globally recognized leader in AI-powered risk intelligence, driving innovative growth in strategic markets across LATAM with a focus on FinTech and digital transformation.Res...Mostrar másÚltima actualización: hace menos de 1 hora
    • Oferta promocionada
    CMI Sr Executive

    CMI Sr Executive

    HEINEKEN MÉXICOMexico City, Mexico, Mexico
    Liderar el desarrollo de insights para nutrir la estrategia de Brand Equity y Comunicación (TV, Digital y Otros medios) para el portafolio de marcas de Heineken Mexico (Beer & Cervezas saborizadas)...Mostrar másÚltima actualización: hace 25 días
    • Oferta promocionada
    Senior Manager Consumer Insights

    Senior Manager Consumer Insights

    KidZania MéxicoCuajimalpa de Morelos, Mexico City, Mexico
    Senior Manager, Consumer Insights.Mexico City (Global HQ) – with international scope.Senior Manager, Consumer Insights.This role will combine strategic thinking, methodological rigor, and storytell...Mostrar másÚltima actualización: hace 20 días
    • Oferta promocionada
    • Nueva oferta
    Monetization Strategy & Operations Lead - Mexico

    Monetization Strategy & Operations Lead - Mexico

    TikTokCiudad de México, Mexico
    Monetization Strategy & Operations Lead - Mexico.About the team : We are looking for entrepreneurial spirits to join our monetization strategy and operations (MSO) team. You will have a ground floor ...Mostrar másÚltima actualización: hace 19 horas