Salesforce Marketing Cloud Operations Lead

Role : Salesforce Marketing Cloud Operations Lead

Description :

We are hiring a Salesforce Marketing Cloud Operations Lead to serve as the technical expert and backend owner of our email marketing infrastructure. While this role may occasionally provide guidance to our Content Production Center (CPC) on email and journey builds, its primary focus is on backend operations within Salesforce Marketing Cloud—including managing automations, creating and maintaining data extensions, and ensuring seamless technical execution of campaigns. The ideal candidate will have deep platform expertise, strong operational discipline, and the ability to translate campaign requirements into scalable, automated solutions.

Key Responsibilities

Platform Operations & Execution

• Own backend operations within Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Provide hands-on guidance to CPC teams on how to build, configure, and QA email campaigns and customer journeys.
• Ensure technical accuracy and consistency across campaign builds, including audience targeting, personalization, and automation logic.
• Manage audience segmentation strategies across multiple business units or regions.
• Maintain and optimize data extensions, subscriber relationships, and audience segmentation strategies.

Technical Oversight & Enablement

Data & Integration Management

Qualifications

Preferred Skills