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Marketing Project Manager
Greymatter InnovationzMexico, MexicoHace 4 días
Descripción del trabajoRequirements Interpretation & Stakeholder Collaboration Review campaign briefs provided by stakeholders to understand campaign goals, audience segments, triggers, and desired outcomes. Review Business Requirements Documents (BRDs) to ensure technical feasibility and alignment with platform capabilities. Translate BRD insights into actionable campaign plans and technical specifications for SFMC. Collaborate with stakeholders to gather and interpret Next Best Action (NBA) requirements, ensuring email journeys and campaigns are aligned with decisioning logic. Conduct QC on emails and journeys, ensuring accuracy, functionality, and stakeholder alignment before deployment. Partner with cross-functional teams (creative, content, analytics, legal) to ensure campaigns meet all requirements and standards. Serve as the liaison between marketing strategy and technical execution. Manage timelines, dependencies, and stakeholder communications for multiple concurrent campaigns. Coordinate QA testing and oversee campaign approvals before launch. Maintain documentation and contribute to process improvements for campaign workflows. Salesforce Marketing Cloud Email Specialist Certification. Experience working in a fast-paced, cross-functional marketing environment. Familiarity with AMPscript, HTML / CSS for email, and marketing analytics tools
We are seeking a strategic and detail-oriented Email Marketing Project Manager, preferably with hands-on experience in Salesforce Marketing Cloud (SFMC). This role will manage the intake and delivery of email campaigns, ensuring alignment with business goals and technical capabilities. A key part of the role involves interpreting Business Requirements Documents (BRDs) to guide campaign planning and execution.
Qualifications
- 3+ years of experience with mid-enterprise tier marketing automation platforms (Marketo, SFMC, HubSpot, Eloqua)
- Strong understanding of email marketing best practices, personalization, and dynamic content.
- Experience interpreting BRDs and translating them into campaign execution plans.
- Excellent communication and stakeholder management skills.
- Strong organizational and project management abilities.
Key Responsibilities
Project Management
Preferred Skills
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Project Manager • Mexico, Mexico
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