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Marketing Project Manager

Marketing Project Manager

Greymatter InnovationzMexico, Mexico
Hace 4 días
Descripción del trabajo

We are seeking a strategic and detail-oriented Email Marketing Project Manager, preferably with hands-on experience in Salesforce Marketing Cloud (SFMC). This role will manage the intake and delivery of email campaigns, ensuring alignment with business goals and technical capabilities. A key part of the role involves interpreting Business Requirements Documents (BRDs) to guide campaign planning and execution.

Qualifications

  • 3+ years of experience with mid-enterprise tier marketing automation platforms (Marketo, SFMC, HubSpot, Eloqua)
  • Strong understanding of email marketing best practices, personalization, and dynamic content.
  • Experience interpreting BRDs and translating them into campaign execution plans.
  • Excellent communication and stakeholder management skills.
  • Strong organizational and project management abilities.

Key Responsibilities

  • Requirements Interpretation & Stakeholder Collaboration
  • Review campaign briefs provided by stakeholders to understand campaign goals, audience segments, triggers, and desired outcomes.
  • Review Business Requirements Documents (BRDs) to ensure technical feasibility and alignment with platform capabilities.
  • Translate BRD insights into actionable campaign plans and technical specifications for SFMC.
  • Collaborate with stakeholders to gather and interpret Next Best Action (NBA) requirements, ensuring email journeys and campaigns are aligned with decisioning logic.
  • Conduct QC on emails and journeys, ensuring accuracy, functionality, and stakeholder alignment before deployment.
  • Partner with cross-functional teams (creative, content, analytics, legal) to ensure campaigns meet all requirements and standards.
  • Serve as the liaison between marketing strategy and technical execution.

    • Project Management

  • Manage timelines, dependencies, and stakeholder communications for multiple concurrent campaigns.
  • Coordinate QA testing and oversee campaign approvals before launch.
  • Maintain documentation and contribute to process improvements for campaign workflows.

    • Preferred Skills

  • Salesforce Marketing Cloud Email Specialist Certification.
  • Experience working in a fast-paced, cross-functional marketing environment.
  • Familiarity with AMPscript, HTML / CSS for email, and marketing analytics tools
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    Project Manager • Mexico, Mexico