CRM Manager Mexican market

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Mexican market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As a CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Mexican players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Responsibilities :

• Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the Mexican market across both casino and sportsbook.
• Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players.
• Ensure all campaigns comply with Mexican regulatory requirements, maintaining best practices in responsible gaming.
• Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences.
• Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement in both verticals.
• Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
• Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across casino and sportsbook.
• Monitor regional trends, player feedback, and competitor activity in both casino and sportsbook to adapt and improve campaigns.

Requirements

What is on offer?