Lead, Marketing BH & FH

Join to apply for the Lead, Marketing BH & FH role at Under Armour

Join to apply for the Lead, Marketing BH & FH role at Under Armour

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As the Direct-to-Consumer (DTC) Marketing Manager for Mexico, you will lead the marketing strategy and execution across Under Armour’s owned & operated (O&O) stores and outlet locations. This role requires a unique blend of brand building and commercial focus—elevating innovation-led product stories in premium retail environments while driving traffic, conversion, and sell-through in both full-price and value-driven channels.

You’ll be responsible for delivering compelling consumer journeys across physical stores, ensuring that every campaign, experience, and touchpoint reflects the Under Armour brand and contributes to business results. You will work closely with Store Operations, Visual Merchandising, Planning, and Brand Marketing to align storytelling and performance

Your Impact

Retail Marketing Strategy & Execution

• Own the seasonal retail marketing calendar and strategy for all Under Armour O&O stores and outlets in Mexico.
• Lead the development of 360-degree in-store campaigns that bring brand stories—especially innovation and product performance narratives—to life.
• Create differentiated marketing strategies for full-price and outlet stores, tailored to their distinct consumer behaviors and commercial goals.

Innovation Storytelling & Brand Experience

Commercial Alignment & Traffic Driving

Cross-Functional Collaboration & Retail Readiness

Measurement & Optimization

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

Workplace Location

Relocation

Benefits & Perks

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Advertising Services, Manufacturing, and Retail

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