Digital Marketing Supervisor

About Us :

J etour (in Chinese : 捷途, romanized : Jié tú) is a Chinese automobile brand launched in 2019 by Chery under its Chery Commercial Vehicles division. It is presented as Chery's affordable brand in the crossover and SUV segment.

The Jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug-in hybrids, and possibly hydrogen propulsion systems.

The brand's Chinese name is pronounced "Jietu," which can be translated as "road to victory."

Soueast Motor Corporation , founded in 1995 , is a Chinese company based in Fuzhou , Fujian Province. It is engaged in vehicle manufacturing and has expanded its product range to include sedans, SUVs, and electric vehicles. The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the Chinese automotive industry.

Purpose

Experienced and results-driven Digital Marketing Supervisor to oversee and guide our digital marketing initiatives. The purpose of this role is to manage the execution of digital strategies, supervising the digital team, and ensuring that campaigns deliver measurable results aligned with business objectives. The ideal candidate is both strategic and hands-on, with proven expertise in digital marketing channels, analytics, and campaign optimization.

Tasks

• Lead, mentor, and supervise the digital marketing team to ensure effective execution of campaigns and projects.
• Develop, coordinate, and monitor digital marketing strategies across channels including social media, SEO / SEM, email, paid media, and website.
• Oversee content planning, creation, and distribution to ensure consistency with brand guidelines and objectives.
• Manage digital advertising campaigns (Google Ads, Meta, LinkedIn, TikTok, programmatic) from planning through reporting.
• Analyze performance metrics and prepare regular reports to measure ROI, optimize campaigns, and identify new opportunities.
• Collaborate with cross-functional teams (brand, product, sales, and communication marketing) to align digital efforts with overall marketing goals.
• Ensure continuous improvement through testing, learning, and implementing new tools and trends in digital marketing.
• Manage relationships with external vendors, agencies, and platforms to maximize campaign efficiency.
• Monitor competitor activities, industry trends, and digital innovations to keep the company at the forefront of the market.
• Oversee budget allocation, tracking, and reporting for digital campaigns.

Knowledge of :

Experience / Education :