Are you a versatile marketer looking for aflexible, fully remote opportunity?
Were partnering with agrowing U.S.-based CPA firmseeking a proactiveDigital Marketing Specialistwho can take full ownership of their online presence from website management and SEO to social media and content creation.
This role isperfect for freelancers or professionalswho already manage other projects, as it offersaround 80 hours per monthwith flexible scheduling (must overlap with Eastern Time).
What Youll Do
Maintain and optimize the companys WordPress website, ensuring functionality, accurate content, visual consistency, and smooth integration with client portals.Apply on-page SEO and basic off-page strategies to improve search visibility, particularly during peak tax seasons.Develop and manage organic social media content (primarily Facebook), including post scheduling, community engagement, and light paid campaigns if needed.Create professional, compliance-friendly content tailored to accounting and financial audiences, including social posts, newsletters, and other digital materials.Collaborate with leadership to align marketing efforts with business goals and attract the right clientele.Track website and campaign performance using Google Analytics and other tools; provide actionable insights and recommendations.Act as the main point of contact for all marketing initiatives, scheduling regular updates with leadership, and being responsive during Eastern business hours.
What Were Looking For
Proven experience in digital marketing across multiple channels.Working knowledge of WordPress (current platform), with the ability to evaluate and recommend alternative website solutions if needed.Basic video editing skills for social media content (e.g., reels, short videos), with the ability to repurpose content across platforms.Ability to implement basic SEO strategies.Experience creating content and managing social media for professional services firms.Familiarity with Google Analytics and other basic tracking / reporting tools.Strong ability to work independently, manage multiple priorities, and proactively suggest marketing improvements.Previous work with U.S.-based businesses; advanced level in English.Basic video Editing skills
Nice to Have
Experience marketing for CPA firms or tax professionals.Knowledge of marketing restrictions in finance / accounting industries.Experience with tools like Canva, Meta Business Suite, or Hootsuite.Understanding of client segmentation and targeted messaging strategies.Experience working in accounting, finance, or other highly regulated industries (huge plus)
Marketing Specialist • Monterrey, MX