Senior Graphic Designer, Freelance

We're looking for a Senior Graphic Designer to lead the creative development of all graphic applications for apparel. This role requires a deep understanding of graphic storytelling across categories (e.g., T-shirts, hoodies, outerwear), from original artwork to typography, prints, patches, and branding elements. The ideal candidate has a strong point of view, experience designing for apparel, and the technical skill to execute across mediums and production techniques.

Key Responsibilities :

Concept, design, and execute all apparel graphics including prints, logos, labels, hang tags, and branding assets.

Create seasonal graphic direction decks and moodboards to drive the creative narrative.

Collaborate with the apparel design team to ensure graphics enhance overall garment storytelling.

Design original artwork using illustration, photography, collage, and mixed media techniques.

Translate trends and cultural moments into compelling visual concepts that resonate with our customer.

Work closely with print vendors and factories to ensure production feasibility and graphic quality across DTG, embroidery, heat transfer, puff print, and other applications.

Maintain organized files and ensure graphic specs are clear for sampling and production.

Mentor junior graphic designers and freelancers, providing creative and technical guidance.

Participate in seasonal presentations to leadership, merchandising, and sales teams.

Qualifications :

~ Bachelor's degree in Graphic Design, Illustration, or a related field.

~5+ years of experience in graphic design for apparel (streetwear, youth, lifestyle, or sportswear brands preferred).

~ Strong portfolio showcasing apparel graphics, including original illustrations, typography, and print layouts.

~ Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign); proficiency in Figma, Procreate, or other illustration tools is a plus.

~ Deep knowledge of screen printing, embroidery, dyeing techniques, and placement graphics.

~ Ability to interpret fashion trends, music, pop culture, and art into unique visual concepts.

~ Strong communication, presentation, and project management skills.

~ Experience working in fast-paced, seasonal calendar environments.

• Attach CV and Portfolio in English