Senior Trade Marketing Lead

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

The Senior Trade Marketing Manager will lead the development and execution of trade marketing strategies that drive growth and ensure successful go-to-market (G2M) initiatives across Pfizer’s portfolio. This role requires strong leadership, strategic thinking, and the ability to influence multifunctional teams to deliver impactful commercial outcomes.

Key Responsibilities

Strategic Planning & Execution

• Accountable for the annual planning and strategy of Trade marketing Plans
• Design and implement winning G2M strategies for new and existing products across multiple channels.
• Conduct periodically Business Review with Customers, to share the results of every initiative
• Develop and optimize patient support programs (PSPs) in collaboration with Marketing, Sales, and Medical teams.
• Ensure alignment of trade marketing plans with overall business objectives and compliance standards.
• Ensures timely updates of market analysis in collaboration with Business Intelligence, while monitoring marketplace dynamics and potential changes
• Seeks and develops customer and market inputs through KAMs or direct customer contact to identify opportunities (main brands, channels & chains) based on available data to make business wise decisions
• Monitor and analyze market trends, sales performance, and competitive dynamics to inform decision-making.

Budget & Performance Management

Cross-Functional Leadership

Team Development

Qualifications & Experience

Education : Bachelor’s degree required, Masters preferred in a quantitative or business discipline.

Experience :

Language

Fluency in English required.

Skills

Other Job Details

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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