Director Of Commercial Strategy

Are you ready to take flight and be part of an amazing team in Birdman?

About the CompanyBirdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry.

Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products.

As the global plant-based food revolution gains momentum, we are looking for a dynamic Head of Brick & Mortar to join our exceptional team and contribute to building the next Mexican Unicorn The Role : We are seeking a highly motivated, data-driven and experiencedDirector of Commercial Strategy & Salesto lead our B&M business in MX and the US.

You will play a crucial role in shaping the future of our company and driving our sales and profitability growth in the modern and traditional trade channels in multiple countries.

Responsibilities :

• Hire, Develop, and Inspire : Build and nurture a high-performing sales team to achieve challenging targets.

Foster exceptional customer service and cultivate team members as ambassadors of our culture and leadership principles.

Drive topline growth, protect bottom-line profitability, and ensure disciplined investment in sales and marketing expenditures.

Foster strong partnerships with clients to drive mutual success.

Tailor our commercial strategy and portfolio to align with the specific needs of each retailer and country.

Make strategic trade-offs to balance short-term wins with long-term brand and business development.

Define actionable steps to materialize these plans and drive sustainable growth.

Manage stock control at sales points, closely monitoring orders, out-of-stock on shelves, and negative stock situations.

Support regulatory processes, incorporation, and partner development (distributors, brokers, legal, fiscal) to expedite international expansion.

Direct P&L ownership experience , including accountability for revenue, gross margin, trade spend, and marketing budgets across multiple retail accounts or regions.Proven track record of delivering measurable sales growth and margin improvement across modern or traditional trade channels , ideally with national retailers or key accounts.Negotiated and closed commercial agreements valued at USD $1M+ per year, including terms, pricing, and trade investments, while building long-term retailer relationships.Advanced analytical skills and toolkit , including strong Excel proficiency (e.g., pivot tables, lookup functions, dynamic dashboards), hands-on experience with retail data sources (sell-in / sell-out, Nielsen, IRI, retailer portals), and working knowledge of BI platforms such as Power BI or Tableau.Digitally fluent and agile in the use of technology , with a proven ability to quickly adopt and leverage emerging commercial tools, CRM systems (e.g., Salesforce), and data-driven platforms to improve decision-making and execution in fast-paced environments.Recruited, developed, and led high-performing commercial teams , with examples of building pipelines, coaching for performance, and retaining top talent in high-growth or high-pressure environments.

Bonus Points If...

Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation