CONTENT STRATEGIST – GLOBAL ORAL CARE

SUNSTAR is a global company with Japanese roots which offers products and services to customers in more than 90 countries around the world. GUM, one of its oral care brands, offers a portfolio of solutions designed to accompany people through different life stages and oral health challenges

To join our passionate and dynamic Global Marketing Team, we are currently looking for a

CONTENT STRATEGIST – GLOBAL ORAL CARE

(Freelancer / 12 months Temp contract)

Reporting to our Global Brand Management Director based in our Swiss HQ, the chosen candidate will focus on developing, executing and monitoring the performance of content marketing strategies for GUM, a global oral care brand, with a strong emphasis on delivering personalised experiences that drive brand loyalty and market share growth.

The successful candidate will work with a hybrid flexible model, spending part of the week in our offices in Huixquilucan (Mexico) .

Key Responsibilities

Our Content Strategist will have the following responsibilities, among others :

Content Strategy & Collaboration

• Content Strategy Development : Lead the creation and execution of a comprehensive global content strategy that aligns with brand objectives, customer needs, and regional market demands
• Content Optimisation & Leveraging : Proactively identify, evaluate, and maximise existing content assets across all regional markets to determine their potential as global master content
• Cross-Regional Collaboration : Actively seek and nurture collaboration opportunities with regional teams to facilitate content co-creation initiatives

Content Production & Management

Performance & Stakeholder Management

Qualifications

This is a unique opportunity to contribute to the growth of a leading global oral care brand while building bridges between regional teams and optimising content resources across the organisation. If you're passionate about creating personalised content experiences that strengthen brand loyalty through strategic collaboration and resource optimisation, we'd love to hear from you!