Establishes and orchestrates HCPs touchpoint activation process.
Identifies, evaluates and builds best practice HCP activation tools with a high sense of ROI.
Setup and execution of selected channels according to multi-channel mix (technical execution).
Administrator / owner of digital tool / platforms like IQVIA CRM / OCED / others internal.
Provides analytics and KPIs to evaluate existing campaigns and give concrete suggestions for further actions.
Provides analytics business KPIs like sell out (ATV / K Knobloch), Prescription MS (Close Up).
Liaises with external service providers and HCP communication platforms to drive penetration.
Manages agency and vendor relationships and ensures that 3rd parties have what they need to deliver contracted multichannel services.
Ensures and drives key internal and external stakeholder alignment.
Be responsible for scouting new trends and spread them with relevant cross functional team members
Your skills :
University Degree in Business Administration, Marketing or related professions.
Master Degree in Business Administration / Marketing or Digital Marketing.
English fluent is required.
2+ Yrs Marketing experience.
2+ Yrs Management experience in medical detailing field forces.
2+ Yrs experience in B2B, B2B2C or CRM marketing.
Experience in Content Development / Design.
Experience in field operations / MKT Digital activities and hybrid business model.
Strategic thinking, strong leadership skills, ability to work under pressure and ability to consistently deliver results.
Experience as people manager, at least 2+ years
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Engagement Manager • Mexico City, Mexico, MX
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