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Operations Specialist - Paid Media
beBeePaidMexico, Ciudad de México, MexicoHace 10 días
Descripción del trabajoReview daily performance metrics across all active campaigns and flag anomalies. Generate weekly performance reports with insights and recommendations. Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution. Identify trends and optimization opportunities through data analysis. Maintain performance dashboards and client-facing reporting. Build and manage custom audiences using first-party data, website visitors, and lookalike segments. Create targeted audiences based on job titles, company size, industry, and funnel stage. Manage retargeting campaigns for different engagement levels and content interactions. Optimize audience targeting based on performance data and client ICP refinements. Ensure all campaigns adhere to platform best practices and compliance requirements. Maintain organized campaign naming conventions and account structures. Document optimization decisions and maintain detailed campaign logs. Follow established SOPs for campaign setup, optimization, and reporting. Collaborate with the team on process improvements and efficiency gains. Prepare campaign performance summaries for client calls. Support strategic recommendations with performance data and insights. Respond to client questions about campaign mechanics and optimization decisions. Coordinate with internal teams on creative asset needs and campaign requirements. 3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies. Proven track record managing significant monthly ad spend ($50k+ per month across accounts). Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform. Experience with conversion tracking, attribution modeling, and performance measurement. Strong analytical skills with proficiency in Excel / Google Sheets and data analysis. Competitive salary commensurate with experience. Opportunity to work directly with experienced professionals. Access to cutting-edge tools and platforms for campaign management and optimization. Collaborative team environment with growth opportunities. Remote-first culture with flexible working arrangements. Professional development budget for continued learning and certifications.
Job Title : Paid Media Operations Specialist
We are seeking a detail-oriented Paid Media Operations Specialist to join our growing team. This role is critical to maintaining high performance standards as we scale our client portfolio.
Campaign Execution & Management :
- Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms.
- Execute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements.
- Monitor campaign performance and proactively identify underperforming ads for pause or optimization.
- Conduct A / B tests on ad creative, copy, targeting, and bidding strategies.
- Implement technical setups including conversion tracking, pixel installation, and attribution modeling.
Performance Monitoring & Analysis :
Audience Development & Targeting :
Quality Assurance & Process Management :
Client Communication & Support :
Required Skills and Qualifications :
Benefits :
About Us :
We are a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients.
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Paid Media Specialist • Mexico, Ciudad de México, Mexico
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