MEX - Email Marketing Manager

Job Title : Email Marketing Manager

Contractor Fee : $2,500-$3,000 / month (USD)

Work Arrangement : Remote

Engagement Type : Independent Contractor

Commitment : Full-time (Approx. 40 hours / week)

Company Overview :

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role :

We are seeking a highly skilled and creative Senior Email Marketing Manager to take full ownership of our clients email marketing program. This role is key to driving growth, customer engagement, and retention through expertly designed campaigns, data-driven decision making, and structured optimization. You will be responsible for building and executing a strategy, overseeing campaign performance, and ensuring email aligns with the clients overall marketing goals.

Key Responsibilities :

Own the end-to-end email marketing strategy and execution in Klaviyo, including campaigns, automated flows, segmentation, and personalization.

Design on-brand, visually compelling emails with strong attention to layout, typography, and user experience.

Analyze campaign and customer data to generate actionable insights and track against performance goals.

Implement structured A / B and multivariate testing to optimize subject lines, CTAs, content, design, and send times.

Ensure email marketing supports e-commerce, retention, and revenue targets.

Stay updated on best practices in deliverability, compliance, and mobile optimization.

Collaborate cross-functionally to ensure brand consistency across all communications.

Software / Platforms / Tools :

Klaviyo

Canva & Figma (required)

Adobe Suite (Photoshop, Illustrator - nice to have)

Google Workspace

Project management tools (Asana, Trello, or Monday.com)

Qualifications :

5+ years of experience in email marketing, with at least 2 years in a senior / lead role.

Expert-level knowledge of Klaviyo.

Strong design background and proven ability to create email templates and assets.

Demonstrated ability to analyze performance data and deliver measurable results.

Experience with structured A / B testing and iterative optimization.

Strong organizational and project management skills.

Excellent written and verbal communication skills (C1 / C2 English).

Ability to work during at least 24 hours overlapping with Toronto / Eastern Time business hours (preferred).

Shift Schedule :

Monday to Friday, 9am-5pm ET (Toronto time)