Brand Manager

JOB SUMMARY

Monday-Thursday 8am-4:30pm, Friday 8am-3:30pm

The Brand Manager will effectively adapt and carry out the International Marketing strategy for the Mexican market, making sure it fits with local consumer preferences and cultural trends.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Localized Communication: Develop and adapt marketing messaging and branding strategies specifically for the Mexican and South American audiences to enhance engagement and brand loyalty.

• Website Management: Regularly update and optimize the local website to ensure it reflects current promotions, initiatives, and the brand’s core values.

• Cross-Department Coordination: Collaborate with technical teams to ensure website functionality and seamless integration of marketing content.

• Content Creation: Produce high-quality, engaging content tailored for various platforms, including blogs, social media, and email campaigns, to resonate with the target audience.

• Campaign Execution: Design and implement effective email and social media marketing campaigns to drive brand awareness and engagement within the region.

• Support in Virtual Store Design: Assist in the design and layout of the virtual store to enhance user experience and drive sales.

• Generate Media Effectiveness Metrics: Develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.

QUALIFICATIONS

• Minimum of 2 years of experience in B2B Marketing.
• Proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success.
• Proficiency in design tools and software for creating compelling visual content.

KNOWLEDGE & SKILLS REQUIRED

• Strong adaptability and initiative
• Excellent communication skills
• Team-oriented with a collaborative mindset
• Adherence to rules and guidelines
• Customer-focused approach
• High level of commitment and responsibility

Travel Requirements:
Willingness to travel nationally and internationally as needed.