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Paid Media Marketing

Paid Media Marketing

Darwin AIMexico City, CDMX, MX
Hace 4 días
Tipo de contrato
  • Quick Apply
Descripción del trabajo

Data-driven. Technical. Creative. You’ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized.

Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world.

Paid media will bring 25%+ of our customers. We're going for 10,000+ of them.

You’ll own it all : LinkedIn, Google, Meta, TikTok.

About the role

  • Scale paid marketing campaigns while keeping CAC / ACV in check.
  • Own one of the biggest budgets at Darwin AI—your results will define how much it grows.
  • Launch experiments across countries, regions, languages, channels, and formats.

Test fast. Learn faster. Automate everything.

  • Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI.
  • Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok.
  • Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better.
  • Run A / B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works.
  • Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here.
  • Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork.
  • Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media.
  • Manage freelancers and external talent to boost speed and scale.

    • Requirements

  • 3+ years in performance marketing, digital analytics, or marketing automation

    • (ideally in B2B or SaaS environments)

  • Background in Industrial Engineering or similar quantitative / technical fields
  • Strong knowledge of SaaS metrics :

    • CAC, Payback Period, MRPA / ARPA / ACV, Maturity Curves, Cohort Analysis, Churn (early / late), MQL / SQL / PQL

  • Proven experience running campaigns on :

    • LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads

    (+ demand gen through data-first strategies)

  • Data mindset :

    • Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau

  • Solid engineering + analytics skills

    • Able to automate analysis, uncover insights, and turn them into results

  • Hands-on with :

    • A / B testing frameworks, retargeting, dynamic segmentation, automation flows

  • Open to travel between São Paulo and Buenos Aires

    • (up to 2 weeks / month depending on where you’re based)

    Benefits

  • Language Classes : Enhance your communication skills with free language courses (English, Portuguese, Spanish).
  • OpenAI Premium License : Complimentary premium access to OpenAI tools for personal and professional projects.
  • Paid Time Off : 25 days / year of vacation and holidays for optimal work-life balance.
  • Soft Hybrid Work : Join the team in our Co-Work offices 3 days per month for collaborative engagement.
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    Paid Media • Mexico City, CDMX, MX

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