Brand Manager, Latam

Job Description

Join the vibrant LATAM Brand / Trade Marketing team at the LEGO Group in Mexico, where your strategic prowess will drive sales growth.

In this dynamic role, you'll align innovative marketing plans with operational actions, ensuring a strong brand presence while engaging both kids and adults audiences.

If you're passionate about building compelling marketing strategies and fostering impactful collaborations, we can't wait to see what you'll bring to our team!

NOTE : All CVs MUST be written in English.

Core Responsibilities

Build a strong strategy for short & mid-term consumer sales growth, growing active consumer base, recruitment, retention and building the brand

Drive product and commercial opportunities while monitor business performance, using relevant insights to accelerate demand in kids & adult audiences

Influence the audiences Consumer Sales plan and forecasts by using relevant data and performance tracking

Ensure a strong brand presence across all touch points, working closely with internal marketing, agency, market partners, and IP partners

Develop, transform and optimize the marketing and go-to-market approach to the needs of the new OESP approach

Collaborate with cross-functional teams and Global / Regional Brand Managers to foster impactful cross-functional collaboration and communication

Lead local selling-in for successful deployment in LATAM.

Develop and implement local launch and marketing activation plans to engage audiences through LEGO framework

Do your part in our team succeeding

You will be joining the LATAM Brand / Trade Marketing team in the LEGO Mexico offices.

This team :

Crafts and cultivates consumer demand in LATAM markets by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus

End-to-end marketing planning and execution from input into campaign development to execution with Trade Marketing and Sales across our different channels

Brand and category business planning and analysis while monitoring external competitive environment

Do you have what it takes?

Passion for and / or experience working with children as a target audience

Proven track record as brand marketing professional in regional environment, highlighted by a blend of commercial and strategic skills

Experience in consumer products and / or FMCG, and strong ability to develop and activate campaigns

Experience from within the toy, family, gaming or entertainment industry

Digital / eCommerce experience is a strong plus

Strong analytical skills and proficiency in translating complex findings into straightforward insights, directions, and recommendations

A collaborative approach – combined with a natural authority and ability to make decisions with both internal and external partners

Ability to excel independently and in diverse teams, encouraging collaboration to achieve common goals

Trustworthy teammate and project manager with the ability to drive cross-functional collaborators through a go to market strategy and deliver results

Strong project management skills with ability to manage complex processes

English – Advanced

Relocation

There is no relocation budget for this role.

Hybrid working model

Hybrid working model : This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

What's in it for you?

Here are some of what to expect :

Family Care Leave

– We offer enhanced paid leave options for those important times.

Insurances

– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

– We want you to be your best self, so you'll have access to the Headspace App and wellbeing initiatives run by local teams where you are based.

Colleague Discount

– You will qualify for our generous colleague discount from day 1.

Bonus

– When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace

– Details will be confirmed with you when you join the team.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds.

Being part of the LEGO Group also means taking part in our annual Play Day and continuing our mission to inspire and develop the builders of tomorrow.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

We conduct drug screening as part of our drug-free workplace policy.

We also provide an Online Application Accessibility Statement for applicants with disabilities; LEGO systems aims to make accessible.

If you need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3.

Thank you for sharing our global commitment to Children's Rights.

We invite you to imagine building your dream career—then make it real.

Join the LEGO team today.

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