SENIOR STRATEGIC ACCOUNT DIRECTOR, AMERICAS
About Keenfolks
Keenfolks is an AI-native Marketing Transformation Partner helping leading global brands including Mars Reckitt and Nestlé reimagine how marketing gets done. We dont just advise on transformation we build it: proprietary solutions like our Data Engine and Content Factory power always-on AI-driven marketing operations across Data Content and Media. Headquartered in Mexico City with teams across the Americas and Europe were a lean senior team solving real problems for global brands fast.
Role Overview
We are looking for Senior Strategic Account Director Americas. Youwill own and grow Keenfolks most important regional relationships while shaping the future of our new business engine across the Americas a role built for someone who wants real ownership not just a title.
The mandate spans two pillars:
- Strategic Account Leadership Be the trusted C-suite partner for global giants like Mars Reckitt and Nestlé driving their growth agenda and shaping how AI-powered marketing transformation shows up in their business. Youll also set the strategic direction for the Account Directors delivering day-to-day excellence across these and other accounts.
- New Business & Acceleration Take the lead on winning new logos across the Americas: shaping proposals positioning bold solutions and accelerating the pipeline that fuels our next chapter of growth.
Were looking for someone who thrives at the intersection of relationship and results a natural at earning trust with CMOs and CTOs sharp enough to close business and grow it and genuinely fluent in AI data and marketing technology. If youre as comfortable leading a boardroom conversation as you are building the deck that wins the pitch this is your next move.
Strategic Account Leadership (50%)
- Client Relationship & C-Suite Engagement
Serve as the senior Keenfolks point of contact for Mars Reckitt and Nestlé etc.
Build and maintain trusted relationships with CMO CTO and other C-level stakeholders across these accounts.
Lead executive-level business reviews strategic presentations and growth conversations.
Proactively identify and articulate transformation opportunities across each clients marketing ecosystem.
- Organic Growth & Account Direction
Own the organic growth agenda across Mars Reckitt and Nestlé identifying upsell cross-sell and scope expansion opportunities.
Translate client business challenges into Keenfolks solutions across Data Content and Media.
Provide strategic direction and coaching to the two Account Directors managing day-to-day delivery on these and other regional accounts.
Ensure high client satisfaction retention and NPS across the account portfolio.
New Business & Acceleration (50%)
Proposal Development & Solution Positioning
Lead the development of new business proposals and pitches for prospective clients across the Americas.
Translate Keenfolks AI-powered marketing transformation capabilities into clear client-facing solution narratives.
Partner with the Tech team to shape proposals that showcase proprietary tools frameworks and AI-powered methodologies.
Ensure consistency and quality across credentials proposals and executive materials.
Business Development & Pipeline
Own the new business pipeline for the Americas region from opportunity identification through proposal and close.
Identify and pursue prospective clients partnerships and market opportunities that expand Keenfolks Americas footprint.
Represent Keenfolks in new business pitches RFPs and prospect meetings.
Track and report pipeline health and win rates to regional leadership.
Team Leadership
Provide strategic direction to 2 Account Directors (direct reports) supporting Mars Reckitt Nestlé and other regional accounts.
Support Account Directors on client planning roadmaps and growth agendas.
Identify and address capability gaps affecting proposal quality or delivery confidence.
Key Success Metrics
Organic revenue growth across Mars Reckitt and Nestlé etc
New business win rate for the Americas region
C-level client satisfaction and retention
Quality and velocity of new business proposals
Performance and development of the 2 Account Directors reporting into the role
Required Profile
Experience
8 years in account leadership business development or client-facing strategy roles within an agency consultancy or technology company.
Proven track record managing C-level relationships (CMO/CTO) at major brands (Fortune 500 / global multinationals preferred).
Demonstrated experience owning both organic growth and new business development a genuine hunter profile not purely an account steward.
Experience working across Data Content Media in a marketing transformation or digital context.
Skills & Competencies
Commercial orientation comfortable prospecting pitching negotiating and closing new business.
Working fluency in AI-powered marketing technology: data & analytics content automation performance media BI enough to speak credibly with CTOs and technical stakeholders.
Ability to translate complex technology capabilities into clear client value propositions.
Strong executive communication and storytelling skills (written and verbal).
Comfortable operating with ambiguity; able to structure complexity into actionable frameworks and proposals.
Light people-leadership experience or aptitude able to coach and direct 2 Account Directors.
Languages Location & Logistics
Full professional fluency in English and Spanish non-negotiable.
Based in Mexico City; in-office 2 days per week plus regular client visits.
Willing to travel to the US regularly for client engagements.
Contract type: Full-time.
What We Offer
What We Offer
Competitive salary and benefits package
Hybrid work arrangement (2 days in the office 3 days remote)
Direct mentorship and learning opportunities from senior leadership
Exposure to cutting-edge AI technology and innovative marketing solutions
Collaborative fast-paced environment with growth potential
Professional development support and career advancement opportunities
Free Lunch on office days
Free Friday afternoons
Work from anywhere for 14 days/year
Birthday day off to celebrate your day
23 vacation days 2 personal days
Employment Type : Employee
Experience: years
Vacancy: 1