Sales Manager - Western Mexico

Wahl empowers people to be their best.Reports To: Managing DirectorPreferred Location: Guadalajara (Remote)Role Purpose:The Sales Manager - Western Mexico is responsible for driving profitable sales growth and market execution across the Traditional Trade channel within the Western Region of Mexico. The role leads and develops the regional distributor network, ensuring outstanding execution at the point of sale, expansion of numeric and weighted distribution, and achievement of commercial objectives while strengthening customer relationships and maximizing brand presence.The position acts as the key commercial link between Wahl Mexico and its distributors, ensuring flawless execution of sales strategies, promotional initiatives, merchandising standards, and customer development plans.Key Responsibilities: Sales & Business DevelopmentDeliver sales, profitability, and distribution objectives for the assigned territory.Develop annual business plans with distributors aligned with company objectives.Identify new business opportunities and expand market coverage.Drive sell-in and sell-out initiatives to maximize market penetration.Monitor territory performance and implement corrective action plans when necessary. Distributor ManagementBuild strong partnerships with distributors, beauty chains and key wholesalers.Conduct regular business reviews to evaluate performance and identify growth opportunities.Ensure distributors maintain appropriate inventory levels and service standards.Negotiate commercial agreements, promotional plans, and investment priorities. Market Execution ExcellenceEnsure execution of merchandising standards and promotional activities.Increase product availability and visibility across all Traditional Trade channels.Monitor pricing compliance and competitive activity.Improve execution quality through regular market visits and coaching. Customer DevelopmentSupport distributors in acquiring new customers and increasing customer retention.Identify regional growth opportunities by channel, business line, geography, and customer segment.Lead customer negotiations within approved commercial guidelines. Cross-Functional CollaborationWork closely with Marketing to execute trade marketing initiatives.Coordinate with Supply Chain to improve product availability and service levels.Partner with Finance to monitor customer profitability and commercial investments.Collaborate with Customer Service to resolve distributor issues promptly. Reporting & Business AnalysisDeliver monthly sales performance reports and territory reviews.Analyze sales trends, market share, customer performance, and competitive intelligence.Monitor KPIs and recommend actions to improve commercial performance.Maintain accurate sales forecasts and pipeline visibility.Core Competencies Technical & FunctionalCompetencyDescriptionTraditional Trade ManagementStrong understanding of distributor management, wholesalers, and independent retail channels throughout Mexico.Sales PlanningAbility to develop territory plans, sales forecasts, and business development strategies.Negotiation SkillsStrong commercial negotiation with distributors and key customers.Trade ExecutionExperience implementing merchandising standards, promotions, and point-of-sale execution.Business AnalyticsAbility to analyze sales performance using Excel, Power BI, or similar reporting tools. Business & LeadershipCompetencyDescriptionResults OrientationConsistently delivers sales, distribution, and profitability objectives.Strategic ThinkingIdentifies long-term opportunities while executing short-term priorities.Execution ExcellenceEnsures disciplined implementation of commercial plans.Influencing SkillsBuilds strong relationships and drives alignment without direct authority.Planning & OrganizationEffectively manages territory priorities, travel, and customer activities. InterpersonalCompetencyDescriptionRelationship BuildingDevelops trusted partnerships with distributors and customersmunicationExcellent verbal and written communication skills.CollaborationWorks effectively across Sales, Marketing, Finance, and Supply Chain.Customer FocusUnderstands customer needs and delivers value-added solutions.Entrepreneurial MindsetProactively identifies opportunities and drives business growth.Qualifications & ExperienceBachelor's Degree in Business Administration, Marketing, Sales, or related field.5+ years of commercial experience in Traditional Trade within FMCG, consumer goods, beauty, personal care, or consumer electronics.Proven experience managing distributors and wholesalers across multiple territories.Strong understanding of the Mexican Traditional Trade landscape. Beauty experience is a plus.Demonstrated success achieving sales and distribution targets.Advanced proficiency in Microsoft Excel and Power BI (preferred).CRM experience is desirable.Valid driver's license and availability to travel extensively within the Central Region (up to 70%).Key Performance Indicators (KPIs)Net Sales vs. BudgetSell-Out GrowthNumeric & Weighted DistributionDistributor PerformanceMarket Share GrowthCustomer AcquisitionProduct AvailabilityPromotion Execution ComplianceAccounts Receivable ComplianceSales Forecast AccuracyThis profile aligns well with Wahl Mexico's commercial structure, emphasizing distributor management, execution excellence, market expansion, and profitable growth in the Traditional Trade channel across the Central Region.#li-vv1#li-remote