• Drive revenue growth and achieve monthly, quarterly, and annual sales objectives across all assigned product lines.
• Develop and execute territory and account growth strategies for end users, OEMs, distributors, strategic accounts, and channel partners.
• Serve as the primary commercial and technical contact for customers throughout the sales cycle, including opportunity identification, application assessment, proposal development, negotiation, implementation, and post-sale support.
• Develop a comprehensive understanding of customer equipment, lubrication practices, reliability challenges, and operational objectives to recommend integrated lubrication and reliability solutions.
• Promote and sell the complete portfolio of lubrication systems, contamination control products, filtration equipment, reliability services, and related solutions.
• Establish, support, and grow distributor and channel partner networks through regular business reviews, training, joint sales activities, and strategic planning.
• Identify new business opportunities and market segments through direct prospecting, networking, industry events, and collaboration with internal business units.
• Provide technical support, product application guidance, and training to customers, distributors, OEM partners, and internal teams.
• Develop annual sales plans, account strategies, territory forecasts, and pipeline management activities using CRM tools.
• Partner with engineering, product management, customer service, operations, and technical support teams to help achieve effective customer solutions and timely issue resolution.
• Contribute to the collection and analysis of market trends, competitive activity, customer requirements, and emerging technologies to support business growth initiatives and market intelligence efforts.
• Participate in the development and implementation of commercial agreements, pricing strategies, distributor contracts, and strategic partnerships in alignment with corporate guidelines.
• Contribute to maintaining accurate opportunity, forecasting, account, and activity records within CRM systems, ensuring data quality and timely updates.
• Participate in and help coordinate industry trade shows, customer events, technical seminars, and training programs that enhance market presence and support business development activities.