Senior Creative Effectiveness Strategist

About the team

Youll join Zillows Creative Services team where storytellers designers writers and creative strategists work together to bring our brand to life in meaningful customer-centered ways. This team partners closely with marketing product and internal stakeholders across Zillow to translate business goals into compelling creative that informs inspires and builds trust. Were a collaborative high-impact group that values thoughtful craft clear communication and inclusive ideas that help people feel more at home throughout their real estate journey.

About the role

The Senior Creative Effectiveness Strategist develops and delivers creative strategy that shapes how Zillows brand comes to life across all channels; supporting marketing product and internal partner objectives. This role leads complex creative projects from brief through delivery with a specific focus on our B2B real estate partners. You will be responsible for translating business goals into audience-centered creative strategies that uphold our brand and creative standards and ensuring creative development adheres to the strategy you set forth.

You will get to

• Lead end-to-end creative strategy for omni-channel campaigns from brief development through delivery and performance analysis.

• Translate complex or ambiguous business requirements into clear creative concepts storyboards and design approaches.

• Write and own the creative strategy document that translates business and marketing goals into clear creative direction for the production team

• Manage multiple concurrent creative projects defining scopes timelines and priorities to ensure on-time high-quality delivery.

• Collaborate with Marketing Product Communications and platform/advertising partners to refine creative solutions based on data insights and testing.

• Establish and refine creative standards templates and processes that improve consistency and quality across the workflow using AI where possible to drive efficiencies.

• Review and provide constructive feedback on creative work from peers and vendors bringing a strong creative point of view and reinforcing brand channel and advertising platform best practices.

• Partner with paid social teams to analyze performance of creative assets using available metrics and insights to continuously improve future creative.

This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and instead work from a physical location of their choice which must be identified to the Company. Employees may live anywhere in Mexico with availability to travel to Mexico City as we recommend attendance at occasional office events.

In addition to a competitive base salary and benefits this position is also eligible for equity awards based on factors such as experience performance and location.

Who you are

• Bachelors degree in a related field or an equivalent combination of education and experience.

• 8 years of experience in creative strategy account strategy brand strategy or integrated marketing - in-house or agency with specific expertise in B2B marketing ideally in the tech and/or real estate fields.

• Strong brief-writing skills and a clear point of view on what makes creative work.

• Proven experience leading complex creative projects from brief through delivery in a fast-paced cross-functional environment.

• Demonstrated ability to develop creative strategies that support channels such as digital social TV and campaigns with experience analyzing post-launch performance to inform future creative.

• Experience collaborating with non-creative stakeholders to understand business and marketing goals and OKRs and use those inputs to guide creative approaches and decisions.

• Experience working with standard productivity and collaboration tools including Google Workspace (Docs Sheets Presentations) and Slack as well as AI tools such as Claude and ChatGPT to support strategy development and workflow efficiency.

• Experience working with advertising and social media platforms (e.g. Meta TikTok YouTube) to understand paid media performance and creative effectiveness including familiarity with AI-enabled creative insights tools such as Motion.

Get to know us

At Zillow were reimagining how people movethrough the real estate market and through their careers. As the most-visited real estate platform in the U.S. we help customers navigate buying selling financing and renting with greater ease and confidence. Whether youre working in tech sales operations or design youll be part of a company thats reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For in 2025 and included on the PEOPLE Companies That Care 2025 list reflecting our commitment to creating an innovative inclusive and engaging culture where employees are empowered to grow.

No matter where you sit in the organization your work will help drive innovation support our customers and move the industryand your careerforward together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive innovative environment with the best employees. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you have a disability or special need that requires accommodation please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1