Paid Media Specialist

Responsible for leading the Paid Media area with a strategic focus and high standards from both technical and operational perspectives. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.

Key Responsibilities

• Design and implement the area’s strategic vision, including new services, processes, talent development, and profitability.

• Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives.

• Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance and branding results within the assigned budget.

• Ensure technical quality, operational efficiency, and goal achievement for each campaign, including setup, monitoring, optimization, budget control, and ROI.

• Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions.

• Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives.

• Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns.

• Analyze campaign and audience data to generate insights and continuous, documented, and actionable optimization proposals for the client and team.

• Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools.

• Record and document processes, learnings, activities, and results to ensure traceability, operational order, and area efficiency.

Skills

• Focus on efficient execution, work quality, collaboration, and critical thinking.

• Self-management & time management: Prioritize tasks, meet deadlines, and stay focused.

• Critical thinking: Question assumptions, identify root causes, and propose improvements.

• Analytical ability: Read data and dashboards and draw useful operational conclusions.

• Quality orientation: Deliver right the first time.

• Proactive collaboration: Know when to ask for support and how to work across roles.

• Continuous learning: Stay current on tools, processes, technologies, and methodologies.

• Adaptability to change: Shift tools, teams, or priorities with agility.

• Documentation, discipline, and operational order: Log time, processes, learnings, and deliverables in ways that help others and follow company rules.

• Effective communication (written and verbal): Clearly communicate progress, issues, and results.

• Ownership mindset: Feel responsible for the end result, not just one’s own tasks.

Required Education

• Bachelor’s degree in Advertising, Communications, Marketing, or a related field.

• Preferred: Master’s in Digital Marketing, Analytics, or Commercial Management.

Experience

• 4+ years in roles related to branding and/or performance strategy and digital media buying (Google Ads, Bing Ads, DV360, CM, Search Ads 360, META—Facebook & Instagram, LinkedIn).

• Experience with reporting tools (Looker Studio).

• Experience with digital measurement tools, including Google Analytics 4, pixel configuration, and tagging.

• Strong ability to design branding and/or performance strategies.

• Intermediate–advanced English (able to read documentation and support global clients).

• Preferred experience in consulting, agencies, or client-service environments.

Preferred Certifications

• Google Ads (Search, Display, Video, Shopping)

• Meta Blueprint

• Google Analytics 4 Certification

• Google Marketing Platform (DV360, CM360, SA360)