Tech Lead (Salesforce CRM)

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the worlds most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail CPG Sports and Media with AI-native delivery capability designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arcteryx NFL Lululemon and Kraft Heinz. For more information visit .

LOCATION:APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago Chile will be fully remote employees.

THE ROLE:

The Tech Lead is the single technical owner accountable for the successful delivery of a Salesforce-centric digital onboarding platform built for a global credit-bureau client. Salesforce is the heart of the solution it orchestrates the entire B2B registration and onboarding journey: lead capture identity-validation outcomes disposition logic and contract e-signature. You own the Salesforce build end to end and keep it aligned with the surrounding integration and infrastructure layers.

This is a high-autonomy role and the sole senior Salesforce voice on the engagement. You take architectural direction and turn it into shipped production-grade Salesforce metadata objects Record Types Flows Apex LWC permission model and managed-package configuration (DocuSign eSignature). You also hold the technical relationship with the integration microservices and cloud platform that read from and write to the org: you dont build those daily but you define the contracts guard the data model and make sure a schema or automation change never blindsides them.

Here is the truth: this is a Salesforce Platform (Core/CRM) role. Were looking for a builder who lives in the Salesforce org declarative and programmatic and who is senior enough to own the platform-level decisions that everything else depends on.

RESPONSIBILITIES:

• Salesforce Delivery Ownership: You own the how of the Salesforce build data model automation (Flows Apex) UI (LWC/screen flows) permission sets Record Types and packaging from detailed technical design through deployment.

• Platform-Level Design Authority: You are the guardian of the orgs data model and automation architecture. Schema changes sharing/visibility and process design go through you and you keep them coherent as the solution grows.

• Engineering Rigor & Quality: You enforce production-grade Salesforce standards Apex test coverage the org bar FLS/sharing correctness governor-limit awareness and metadata/CLI-based deployment (SFDX/sf).

• Integration Contract Ownership: You define and protect the API/data contracts between Salesforce and the backend integration services (identity validation CRM sync e-signature and the SFCC B2B commerce component). You coordinate not necessarily hand-build the non-Salesforce layers ensuring changes stay backward-compatible.

• Proactive Risk Management: You surface dependencies scope creep and technical debt before they block delivery especially coupling between the org schema its automations and the services that consume them and bring solutions not just problems.

• Communication & Alignment: You translate Salesforce platform constraints (limits callout/identity constraints packaging realities) into plain language for non-technical PMs and client stakeholders and keep engineering PM and design aligned on decisions and status.

• Engineering Leadership & Mentorship: You lead and mentor Salesforce (and adjacent) engineers through technical reviews coaching and hands-on support fostering a psychologically safe high-accountability high-quality culture.

REQUIREMENTS:

• Proven Salesforce Technical Leadership: A significant track record (Senior/Lead level) delivering complex Salesforce Platform (Sales/Service Cloud Core CRM) projects and supporting them in production. You can take a vague goal and turn it into shipped stable org configuration and code.

• Deep Salesforce Platform Expertise (hands-on):

  • Apex (triggers services async test classes) and governor-limit-aware design.

  • Flows record-triggered and screen flows as a first-class automation tool.

  • LWC for custom UI where declarative isnt enough.

  • Data model & security: custom objects Record Types permission sets/permission-set groups FLS sharing.

  • Deployment & ALM: SFDX source format metadata/CLI deployment (sf) sandboxes change/branching strategy CI-based deploys.

  • Integration surface: REST/Apex callouts Connected Apps & OAuth 2.0 (incl. M2M client-credentials) Platform Events/outbound patterns.

• Integration & Cloud Awareness (coordinate not necessarily build): Enough fluency in API-based integrations and a cloud/microservice backend (Node/NestJS on AWS is the current stack including an SFCC B2B commerce component) to own the contracts and reason about the end-to-end flow. Deep AWS/Terraform/backend build experience is a plus not a requirement.

• Multi-Workstream & Multi-Party Delivery: Comfortable running structured build and live operational/support work in parallel and aligning technical direction across agency client and corporate platform teams within a controlled security-gated environment.

• Communication: Excellent English (written and verbal); Spanish strongly preferred for day-to-day work with a Chile-based client and team.

• People Leadership & Mentorship: Proven experience leading and mentoring engineers through coaching technical guidance and constructive feedback.

NICE TO HAVE:

• Salesforce certifications: Platform Developer I/II App Builder and/or an Architect-track credential.

• Familiarity with test-driven development (TDD) / high-coverage delivery as a working practice.

• DocuSign eSignature for Salesforce (or comparable managed-package e-signature) configuration experience.

• Domain exposure to financial services credit bureau or identity/KYC onboarding flows and comfort in regulated / enterprise-security contexts (VPN corporate proxies restricted egress DevSecOps gates).

• Familiarity with AWS (ECS Fargate) Terraform Okta/SSO and Jenkins/Bitbucket CI/CD as the surrounding platform.

• CMS-driven frontends ( / Contentful) exposure.

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools systems and approaches value your time safety and health and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: Were truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our teams success so we offer ample time away from work to promote overall well-being.

Flexible work arrangements: We work in a variety of ways from remote to in-office to a blend of both.

APPLY is a safe respectful and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity Equity and Inclusion (DEI) section. For recruitment accommodations please email emailprotected.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Staff IC

Employment Type : Full-Time
Experience: years
Vacancy: 1