About Us
SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.
AI at SharkNinja
At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.
Senior Social Media Manager Ninja Mexico
ABOUT US
SharkNinja is a global product design and technology company home to two of the worlds most trusted consumer brands Shark and Ninja. With a portfolio of 5-star lifestyle solutions sold across key retailers online and offline worldwide we have a proven track record of disruptive innovation and aggressive market expansion. With 3600 associates globally SharkNinja is scaling across Latin America with Mexico as our proof-of-concept market and strategic entry point for the region. How we win in Mexico sets the blueprint for how we win everywhere else.
ABOUT THE ROLE
Ninja is not just a kitchen brand in Mexico it is a cultural participant. From the way Mexican families cook together to the food content that dominates TikTok México from the street food obsession that shapes culinary identity to the aspirational home culture that drives purchase decisions Ninja has a unique opportunity to earn a place not just on the counter but in the conversation. This role is about seizing that opportunity at full speed.
We are looking for a Senior Social Media Manager who will own Ninjas entire social presence across Mexico across all Ninja verticals with full strategic creative and commercial accountability. You will lead local strategy manage budget and drive end-to-end implementation while serving as the essential bridge between Mexico and the global Ninja team.
The ideal candidate is someone who lives and breathes Mexican digital culture who understands why a food video lands differently on TikTok México than anywhere else who knows which creators are shaping culinary conversation before the algorithm catches up and who can translate Ninjas product innovation into content that feels like it was made by someone who actually cooks. You will operate with global connection and local conviction turning Mexico into a market that feeds ideas upward into the LATAM and global strategy.
WHAT YOULL DO
Strategic Leadership & Brand Building
- Define and execute a forward-thinking Mexico-specific social media strategy across all Ninja verticals grounded in Mexican food culture lifestyle aspiration and platform behavior.
- Own the Culture Credibility Conversion framework for Mexico: positioning social as the strategic and creative engine that drives awareness consideration and sellout not just a channel for content distribution.
- Serve as SharkNinjas internal authority on Mexican digital culture platform trends and the creator landscape proactively surfacing opportunities before competitors identify them.
- Develop long-term roadmaps for organic social and influencer partnerships across all Ninja verticals anchored to product launch calendars cultural moments and commercial milestones.
- Champion a data-informed culture across the local team aligning stakeholders on KPIs benchmarks and the metrics that connect social activity to business outcomes.
- Position Mexico as SharkNinjas LATAM proof-of-concept market building social programs that are documented repeatable and exportable to other markets in the region.
Budget Ownership & Commercial Accountability
- Own and manage the full Ninja Mexico social media budget spanning influencer fees content production platform investment agency partnerships tools and creator programs.
- Develop quarterly budget plans with clear allocation rationale across verticals and activation types; present to senior leadership with ROI projections and post-campaign performance analysis.
- Track spend in real time flag risks early and rebalance investment across priorities based on performance data and commercial windows.
- Frame every budget decision commercially connecting social investment directly to sellout market share share of voice and brand equity outcomes.
- Build a clear and defensible investment narrative for Mexico that earns increasing budget as the market matures.
Cultural Intelligence: Mexico-First Thinking
- Develop a deep nuanced understanding of Mexican food culture and how it shows up on social media from home cooking rituals and street food obsession to the role of the kitchen in family identity and social gathering.
- Map the cultural calendar for Mexico with social precision: Día de Muertos Las Posadas Día de las Madres Independence Day Hot Sale El Buen Fin and every moment where food family and aspiration converge.
- Understand how class region and generational identity shape how different Mexican audiences relate to kitchen innovation and brief content that speaks to those nuances rather than flattening them.
- Track Mexican pop culture music humor and social conversation across platforms identifying the connective tissue between whats trending culturally and where Ninja can show up authentically.
- Build a cultural intelligence practice for Mexico that informs not just local content but shapes how LATAM and global teams think about the market.
- Identify the tension between aspirational and accessible in Mexican consumer culture and position Ninja at that intersection: innovative enough to excite grounded enough to trust.
Influencer Marketing & Creator Ecosystem
- Build and own Ninja Mexicos creator ecosystem across all verticals from macro culinary voices and lifestyle creators to micro communities UGC advocates and TikTok Shop-native sellers.
- Identify and cultivate the specific creator cohorts that matter for Ninja: food creators who cook the way Mexican families actually cook not just performative recipe content; lifestyle creators who connect kitchen culture to aspiration; and entertainment voices who can make a blender feel like must-have culture.
- Oversee contract negotiations campaign briefs content approvals and performance tracking for all influencer campaigns across Ninja verticals.
- Use data-driven insights to continuously refine creator strategy optimizing for audience alignment content quality engagement authenticity and conversion.
- Manage day-to-day relationships with influencer agencies (including SharkNinjas existing Mexico agency stack) individual creators and talent partners.
- Identify and activate UGC opportunities flagging strong creator content for organic reshares paid amplification and retailer media placements.
- Coordinate influencer seeding logistics end-to-end across all Ninja product lines: allocation shipping creator confirmation and post-seeding follow-up.
TikTok Shop Mexico & Social Commerce
- Own Ninjas TikTok Shop Mexico strategy developing the creator and content programs that turn platform engagement into direct purchase behavior.
- Identify and activate TikTok Shop affiliate creators who can authentically demonstrate Ninja products in the context of real Mexican cooking and lifestyle.
- Develop and manage live commerce activations on TikTok briefing hosts building show formats and coordinating with e-commerce and retail teams to ensure inventory and promotional alignment.
- Collaborate with the MercadoLibre partnership team to integrate social content and creator activations with Mexicos dominant e-commerce platform particularly Clips content and real product review programs.
- Track TikTok Shop performance metrics in real time: GMV conversion rate creator attribution and category contribution using data to optimize the program continuously.
- Stay ahead of platform feature changes and new social commerce tools in Mexico testing new formats early and scaling what works.
Organic Social Media & Content
- Develop and execute a sophisticated organic social strategy designed to grow and engage a Mexican audience across Instagram TikTok and YouTube Shorts across all Ninja verticals.
- Maintain the cross-vertical content calendar ensuring consistent cadence coverage across product lines and on-time publishing without sacrificing creative quality for volume.
- Partner with creative and production teams to develop high-impact platform-native content that is unmistakably Mexican and unmistakably Ninja.
- Monitor evolving platform algorithms content formats and best practices keeping Ninja Mexico agile and ahead of trend cycles rather than chasing them.
- Manage community across all Ninja Mexico handles: comments DMs and brand mentions in Ninjas distinct voice; escalate viral moments sentiment spikes or crisis signals immediately.
- Maintain and evolve a brand voice guide for each Ninja vertical in the Mexican market context ensuring each product line has a distinct personality while staying within the Ninja universe.
Content Production Oversight
- Oversee the ideation briefing and production of short-form social video content for all Ninja verticals directing the Content Creator and Video Editor to produce content that communicates each products wow moment in a culturally resonant way.
- Develop content briefs that go beyond product specs to cultural context: not show the CREAMi making ice cream but show the CREAMi at a Sunday family gathering in Guadalajara.
- Manage fast-turnaround content requests and reactive briefs without sacrificing brand alignment particularly around trend moments where speed is the competitive advantage.
- Ensure content production serves the full funnel: awareness content that introduces new verticals consideration content that demonstrates product value and conversion content that closes the sale.
Agency Management & Ways of Working
- Manage SharkNinjas Mexico agency stack across social influencer and creative production including day-to-day direction brief quality output standards and performance accountability.
- Define clear roles and responsibilities across agencies to minimize overlap eliminate gaps and ensure every peso of agency investment is working.
- Build strong working relationships with agency partners while maintaining high creative standards knowing when to push back and when to empower.
- Identify opportunities to shift work from agency to in-house as the local team grows and build the infrastructure that makes that transition smooth.
- Ensure agencies are briefed with enough cultural context and brand knowledge to produce work that feels genuinely local not templated.
Global Connectivity & Cross-Functional Collaboration
- Serve as the primary Mexico representative in global and LATAM social media meetings ensuring local insights cultural intelligence and market learnings flow upward into the broader strategy.
- Collaborate closely with the LATAM Senior Social Media Director and global Ninja brand leads to integrate Mexicos social strategy into wider marketing initiatives and global campaigns.
- Partner with paid social PR product retail and e-commerce teams to ensure Ninja Mexicos social strategy is fully integrated into commercial plans and channel execution.
- Compile monthly and quarterly performance recap decks with key learnings per vertical for stakeholder review in both Spanish and English.
- Support regional and global award submissions (Cannes Lions Effie LATAM El Ojo Shorty Awards) by packaging Mexico campaigns as case study-ready assets positioning Mexico as a market that generates ideas worth exporting.
Trend Intelligence & Platform Fluency
- Monitor TikTok México Instagram Reels and YouTube Shorts daily for emerging trends relevant to each Ninja vertical with particular attention to food cooking and lifestyle content.
- Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution treating trend responsiveness as a competitive advantage not a nice-to-have.
- Maintain a living trend log the broader regional and global team can pull from with Mexico-specific cultural context that makes it actionable beyond the market.
- Concept UGC prompts and seed ideas that support influencer activations and organic storytelling across all Ninja verticals.
WHAT WERE LOOKING FOR
Experience & Background
- 8 years of experience in social media influencer marketing or digital brand strategy brand-side or senior agency.
- Proven track record of owning and executing high-impact social and influencer strategies that drive measurable business outcomes across multiple product lines or brand verticals.
- Demonstrated experience managing meaningful social media budgets with full commercial accountability.
- Deep knowledge of the Mexican creator and influencer ecosystem existing relationships across food culinary lifestyle and home verticals are a strong advantage.
- Food and culinary content fluency is a genuine differentiator: you understand how Mexican food culture shows up on social media and what makes cooking content resonate authentically vs. performatively.
- Experience managing agencies and external partners in a multi-agency environment with a track record of getting strong creative output from partner teams.
- Experience working within a global brand organization and navigating matrixed structures across markets comfortable holding the local perspective while operating within a global framework.
- CPG or consumer electronics experience strongly preferred.
Skills & Platform Fluency
- Native TikTok fluency you understand TikTok México from the inside including how Mexican food and lifestyle content behaves differently from global or US TikTok.
- Deep working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance in the Mexican market.
- Hands-on experience with TikTok Shop and social commerce understanding how affiliate programs live commerce and platform-native shopping behavior work in Mexico.
- Strong analytical mindset with hands-on experience in tools like Sprout Social CreatorIQ Aspire GRIN Google Analytics or equivalent.
- Familiarity with paid social strategy to complement organic and influencer efforts understanding how to build content that works organically and scales with budget behind it.
- Familiarity with MercadoLibres content and affiliate ecosystem as a social commerce channel.
Soft Skills & Ways of Working
- Outstanding communication and presentation skills in both Spanish and English able to influence and align senior stakeholders across markets with confidence.
- Strategic thinker who can also execute: equally comfortable building a six-month roadmap and reviewing a TikTok brief on the same afternoon.
- Culturally precise you understand the difference between Mexican cultural authenticity and pan-LATAM generalization and you brief create and approve content accordingly.
- Strong collaborator with low ego creators global teammates agency partners and internal brand leads will all rely on you often simultaneously.
- Detail-oriented and organized across multiple vertical pipelines approval queues and content calendars at once.
- Comfortable with ambiguity and speed Mexico is a market we are actively building and you thrive in the energy of constructing something rather than maintaining it.
- Bilingual: Spanish (native) and English (business fluent) required; Portuguese a plus.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at
Required Experience:
Manager
Employment Type : Full Time
Experience: years
Vacancy: 1
