Director of Marketing, MX
About Us
SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.
AI at SharkNinja
At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.
About the Role
As Director of Marketing for Mexico you will lead Shark Ninjas marketing strategy and execution and contribute to shaping our approach to Mexican in the US and around the world. Based in Mexico youll act as both a commercial driver and cultural ambassador ensuring Shark Ninja resonates with diverse regional audiences while supporting our global growth strategy.
This highly visible role requires a balance of strategic thinking compelling storytelling local expertise commercial rigor and team leadership to build brand connections and deliver measurable growth.
Responsibilities
Leadership & Strategic Planning
Champion the Mexican consumer perspective with regional and global marketing leadership advocating for regional nuances in consumer behavior retail dynamics and media consumption.
Lead localization of Global Shark Ninja Marketing strategy aligned with SharkNinjas global priorities and brand standards.
Provide advisory input into US and European marketing strategies that target Latin consumer segments.
Escalate to global stakeholders what is required for Shark Ninja to win in Mexico.
Go-to-Market Excellence
Own GTM planning for Mexico including product positioning partnerships launch strategy pricing media and retail readiness.
Localize global campaigns while ensuring cultural relevance and business impact.
Partner with multifunctional teams to drive category expansion retail activation and trade marketing strategies across key accounts.
Team Leadership & Collaboration
Build lead and develop a high-performing Marketing team in Mexico who are responsible for the GTM execution of Shark Ninjas global marketing strategy in their specific markets.
Foster strong cross-functional partnerships across Product Marketing Media Creative Sales and Regional Distributors to achieve Outrageously Extraordinary growth.
Liaise with local agencies and partners to drive executional excellence in media PR and in-store experiences.
Consumer Category & Brand Stewardship
Champion a consumer-first mindset elevating local insights to inform brand strategy and innovation roadmaps.
Monitor performance KPIs optimize marketing investments and drive continuous improvement across markets.
Ensure Shark Ninjas portfolio is positioned for long-term relevance and growth in the region act as advocate.
Integrated 360 Channel Marketing
Oversee integrated 360 marketing planning across all owned earned and paid channels consistent brand messaging and sequenced consumer journeys across every touchpoint.
Lead the Amazon Mexico and Mercado Libre marketing strategy including A content LP-page content and storefront optimization to maximize visibility and conversion at the digital shelf.
Coordinate go-to-market activation across e-commerce modern trade and traditional retail ensuring channel-specific messaging promotional cadence and media support are aligned to commercial objectives and retail sell-through targets.
Recommend channel investment hierarchy and sequencing logic setting priorities based on category maturity consumer behavior data and incremental ROAS by platform.
Analytics Performance & Commercial Correlation
Establish and maintain correlation models between marketing investment and point-of-sale (POS) performance enabling evidence-based budget reallocation and strong credibility with commercial leadership.
Lead weekly monthly and quarterly Marketing performance reviews with multifunctional teams translating marketing data into revenue impact statements and actionable investment decisions not just reporting but driving decisions.
Monitor competitive share of voice search trends and category velocity to identify whitespace and anticipate demand shifts before they appear in sell-out data.
Budget Management & Investment Allocation
Own marketing budget including annual budget planning quarterly re-forecasting and month-end accruals in close partnership with Finance and regional commercial leadership.
Allocate and reallocate spend dynamically across channels and campaigns based on ROAS performance seasonality and commercial priorities with zero tolerance for budget waste in underperforming placements.
Manage agency retainers and production costs with financial discipline ensuring all investment is tracked reconciled against commitments and tied to measurable business outcomes.
Report marketing efficiency metrics including cost per acquisition media efficiency ratio and share of voice vs. share of market to regional leadership on a defined cadence with clear recommendations for the next investment cycle.
Qualifications
7 years of marketing experience at a multinational beauty or personal care company with at least 3 years in a regional or functional marketing role in Mexico.
Deep understanding of Mexican culture consumer preferences and retail environments.
Experience influencing global organizations and adapting global playbooks to regional realities.
Strong leadership stakeholder management and team development capabilities.
Fluent in Spanish and English.
Willingness to travel to HQ as needed.
Proven experience managing 360 digital marketing across platforms including Amazon Mercado Libre TikTok Meta and Google with demonstrable ROAS improvement and channel-level attribution capability.
Strong analytical capabilities with hands-on experience in performance dashboards attribution modeling and marketing-to-POS correlation analysis; comfort with tools such as Circana Google Analytics and retail media platforms.
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions please refer to this Candidate Privacy Notice.
For candidates based in China please refer to this Candidate Privacy Notice.
For candidates based in Vietnam please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at
Required Experience:
Director
Employment Type : Full Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 2340000 - 2750000