Marketing Operations Manager

Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides aunique centralized solution for accounting and back-office operations for restaurants. Restaurant365s culture is focused on empowering team members to produce top-notch results while elevating their skills. Were constantly evolving and improving to make sure we are and always will be Best in Class ... and we want that for you too!

This role is based in Mexico City and follows a hybrid schedule (3 days per week in the office). As the position supports U.S. operations team members may be required to work on certain Mexico holidays based on business and operational needs.

The Marketing Operations Manager owns our marketing automation engine and is the core architect behind an AI-powered highly integrated demand system.

You will own Marketo day to day and lead our migration from Marketo to HubSpot while also serving as the SEM integrations and domain expert. Youll define the roadmap for marketing automation manage highimpact integrations (especially with Google Ads and paid media) and ensure our tools and channels work together to support scalable efficient growth.

Youll partner closely with Marketing RevOps Sales and the Enterprise Cloud Technology team to improve conversion efficiency and data quality.

How youll add value:

Marketing Automation & MarTech Ownership

• Own administer and optimize Marketo as the primary marketing automation platform (governance configuration user management)
  
  
• Establish and maintain standards for programs channels campaign types and naming conventions in Marketo and future HubSpot
  
  
• Own and optimize integrations between Marketo and Salesforce (SFDC) Google Ads paid social Zapier Glean and other downstream tools
  
  
• Ensure integrations are correctly configured monitored and optimized to improve SEM and paid media efficiency
  
  
• Own online/offline conversion tracking and enhanced conversions between Marketo/HubSpot Zapier and Google Ads (e.g. GCLID handling timestamp logic error troubleshooting time zone/format alignment)
  
  
• Design build and maintain automation workflows (webhooks Zaps smart campaigns qualification flows) to reduce manual work and improve data quality
  
  
• Manage and operationalize AI and productivity tools (Glean Profound Clay Actively) to support content creation enrichment list building and campaign execution

• Build iterate and maintain lead and account scoring models (fit and behavior) including industry and firmographic enrichment

Marketo HubSpot Migration Leadership

• Co-Manage end-to-end migration from Marketo to HubSpot including:
• • Audit of current Marketo architecture (programs fields scoring workflows integrations)
    
    
  • Data and field mapping between Marketo SFDC and HubSpot
    
    
  • Rebuilding and improving critical programs nurtures and automations in HubSpot
    
    
  • Aligning channel structure lifecycle stages and campaign hierarchy in HubSpot
    
    
  • Defining and executing QA/UAT plans and sign-off criteria with stakeholders
    
    
• Identify Hubspot Ai use cases that will simplify work and streamline workflows

• Create and maintain clear migration documentation timelines and status updates
  
  
• Proactively identify and mitigate risks to data integrity reporting continuity and campaign performance

Day-to-Day Campaign Email & Webinar Operations

• Ensure reliable scalable execution of always-on and campaign-based programs by:
• • Setting up SFDC campaigns campaign member statuses and hierarchies
    
    
  • Cloning and configuring Marketo/HubSpot programs (tokens smart lists flows channel/statuses)
    
    
  • Managing webinar operations end-to-end (Zoom / GoToWebinar registration flows attendance sync on-demand tracking)
    
    
• Own technical execution for forms landing pages and lead capture including ungated workflows and guides lead forms
  
  
• Maintain the email and campaign calendar minimizing collisions and coordinating dependencies

Stakeholder Management & Process

• Manage the MOPs intake and backlog in Jira and including triage prioritization and status communication
  
  
• Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions
  
  
• Document and refine SOPs for recurring workflows (webinars campaign builds scoring changes data fixes migration runbooks)
  
  

Educate and enable marketers on best practices for leveraging Marketo/HubSpot SEM integrations and related tools

What youll need to be successful in this role:

• 57 years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment)
  
  
• Deep hands-on Marketo admin/owner experience (program design smart campaigns lifecycle scoring integrations)
  
  
• Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration) including field mapping program rebuilds and change management
• Strong working knowledge of:
• • SEM/Google Ads strategy and execution including account structure audience strategy and optimization levers
    
    
  • Deep integration between SEM platforms and Marketo/HubSpot including online/offline conversion tracking audience syncs GCLID handling and core measurement concepts
    
    
  • Salesforce (SFDC) campaign and lead management
    
    
  • Workflow tools such as Zapier (or similar iPaaS) for building and debugging automations
    
    
  • AI-powered tooling across Glean Profound and HubSpot AI for content generation enrichment and workflow automation
• Strong data mindset: comfortable with complex field mappings timestamps IDs and error logs; able to reason through edge cases and constraints
  
  
• Experience designing implementing and documenting repeatable processes (campaign templates webinar playbooks request/brief templates migration checklists)
  
  
• Excellent stakeholder communication skills: able to explain complex technical issues in simple terms and set clear expectations on timelines trade-offs and risks

Benefits and Compensation

• Compensation for this position is $644000 - $966000 MXN annually ($53666-$80500 monthly) depending on experience.

We also offer a comprehensive benefits package designed to support your health well-being and work-life balance.Benefit options include:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Meal Allowance
• Monthly Internet & Electricity Stipend
• Mental Health Support Resources
• And more!

$644000 - $966000 a yearDYN365 Inc d/b/a Restaurant365 is an equal opportunity employer.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 53666 - 80500