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Coca Cola
Senior Director, Regional Customers MexicoCoca Cola • Mexico City,Mexico
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Senior Director, Regional Customers Mexico

Senior Director, Regional Customers Mexico

Coca Cola • Mexico City,Mexico
Hace 8 días
Descripción del trabajo

Description

Summary:

Role Purpose

Lead the end-to-end customer strategy for key accounts in Mexico, driving sustainable growth, strengthening strategic partnerships, and ensuring best-in-class execution at the point of sale. This role orchestrates cross-functional teams and bottler alignment to deliver joint value creation with customers.

Key Responsibilities

1. Customer Strategy & Growth

  • Define and execute Joint Business Plans (JBPs) with key customers.
  • Identify and unlock growth opportunities across volume, value, mix, and profitability.
  • Lead Revenue Growth Management (RGM) initiatives including pricing, promo architecture, and portfolio strategy.
  • Drive category development across NARTD and beyond, with a strong shopper-centric approach.

2. Strategic Customer Relationships

  • Build and maintain senior-level relationships with key customers (e.g., Soriana, Carls Jr, 7-Eleven).
  • Lead high-impact commercial negotiations and long-term agreements.
  • Position Coca-Cola as a strategic growth partner to customers.

3. Execution Excellence

  • Ensure best-in-class in-store execution: availability, visibility, and activation.
  • Track and deliver against key KPIs such as SOVI, SOCI, share, and execution compliance. Beverage Incidence.
  • Lead commercial activation plans tied to key moments (e.g., seasonal events, global campaigns like FIFA World Cup).

4. One Team Leadership (Company + Bottlers)

  • Lead cross-functional collaboration across Commercial, Marketing, Supply Chain, and Finance.
  • Ensure strong alignment and flawless execution with bottling partners.
  • Establish clear routines, governance, and performance tracking mechanisms.

5. People Leadership

  • Build, develop, and inspire high-performing customer teams.
  • Foster a culture of accountability, collaboration, and results orientation.
  • Coach and develop future leaders within the organization.

Key Qualifications

  • Bachelor’s degree required; MBA or equivalent preferred.
  • 10+ years of experience in commercial roles (Sales, Key Accounts, Customer Leadership).
  • Proven track record managing large, complex customers in modern trade and On Premise Key Accounts.
  • Strong negotiation, strategic thinking, and analytical capabilities.
  • Experience working in a multi-stakeholder system (Company + Bottlers) is highly preferred.
  • Fluent in English and Spanish.

Success Measures

  • Delivery of volume, revenue, and profitability targets.
  • Strength and quality of Joint Business Plans execution.
  • Customer relationship health and partnership effectiveness.
  • Execution KPIs (SOVI, SOCI, in-store excellence metrics, Beverage incidence).
  • Team engagement and talent development.

Skills:

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 6, 2026
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Senior Director, Regional Customers Mexico • Mexico City,Mexico

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