Marketing Manager

Job Description

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
• Lead the marketing department with accountability for team performance, strategic direction, and resource optimization
• Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
• Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projections
• Collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
• Direct the development and execution of integrated advertising campaigns and promotional initiatives
• Establish and maintain brand positioning and awareness across all marketing channels
• Oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
• Identify and qualify potential customer segments to support lead generation and sales pipeline development
• Coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
• Manage the planning and execution of company conferences, trade shows, and strategic events
• Develop comprehensive product and service offerings documentation for internal and external stakeholders

Qualifications

• Bachelor´s degree in Marketing or related
• Fluent level of English
• At least 7 years of experience in Sales / Marketing
• Previous experience managing teams
• Desirable experience in Retail, Communication, Branding or related.

Additional Information

Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes. #LI-AT1At