Digital Marketing Specialist –...

Digital Marketing Specialist – Hybrid (Guadalajara, Mexico)

MezTal is partnering with a Florida-based marketing agency that serves the senior living industry. We are looking for a Digital Marketing Specialist with hands-on experience in paid media to support measurable lead-generation and customer-acquisition initiatives.

The ideal candidate has recent experience building, optimizing, and managing paid social media campaigns—especially on Meta platforms.

This is a full-time hybrid position based in our Guadalajara office.

Position Summary

The Digital Marketing Specialist will play a key role in our client's success. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, with a strong focus on Facebook / Meta Ads. You will implement strategies that consistently meet and exceed client KPIs and contribute to their overall business growth.

Qualifications for Success

• Bachelor's degree in Marketing, Business, Communications, or 2–3 years of hands-on experience in digital marketing, including social media.
• Proficiency using marketing and analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms.
• Exceptional written and verbal communication skills with the ability to conceptualize and write copy for digital ads.
• Strong understanding of SEM and social media marketing principles.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Self-motivated, detail-oriented, and an effective team player.

Your Day-to-Day