Creative Director

Full-time, Hybrid, Mexico City

Overview

As Creative Director, you’ll be responsible for developing and executing a modern, cohesive, and high-impact visual identity that sets BlueConic apart. You’ll work across the full marketing funnel, bringing ideas to life across digital campaigns, social, email, events, sales enablement, and the BlueConic website. This is a senior individual contributor role. You’ll lead through your craft, shaping creative direction while designing assets hands-on. You’ll work closely with stakeholders across the marketing team and company to create bold, consistent visuals that make our value not just seen, but felt.

Responsibilities

• Define and champion BlueConic\'s visual identity, brand guidelines, and creative strategy across all marketing and communication channels.
• Lead the conceptualization, development, and execution of innovative creative campaigns that drive brand awareness, engagement, and demand.
• Oversee the production of all creative assets, including web design, digital ads, video, presentations, event collateral, and social media content.
• Manage and mentor a team of in-house designers and external agencies, providing clear direction, constructive feedback, and fostering creative excellence.
• Collaborate closely with Marketing, Product Marketing, Sales, and People & Culture teams to ensure creative output aligns with strategic objectives and brand messaging.
• Ensure consistent brand voice, tone, and visual style across all creative materials, maintaining a cohesive and differentiated market presence.
• Stay current with industry design trends, technologies, and best practices, integrating innovative approaches into our creative strategy.
• Present creative concepts and rationale to internal stakeholders and leadership, effectively articulating vision and impact.
• Drive continuous improvement in creative effectiveness by analyzing performance and incorporating insights.

Qualifications

Nice to have

About BlueConic

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.

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