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Marketing Associate

Marketing Associate

DeagloMexico City, Mexico, Mexico
Hace 6 días
Descripción del trabajo

Job Overview

We are seeking a Marketing Associate with strong business development awareness to accelerate Deaglo’s growth in LATAM. This role blends campaign execution, multilingual content, events, and foundational PR / media relations in Mexico to drive brand awareness and qualified leads.

Key Responsibilities

PR & Media Relations (Mexico)

  • Build and maintain a media list of Mexico-based (and LATAM) finance / fintech journalists and outlets.
  • Conduct bi-monthly outreach to  15–20 journalists  with timely pitches, data insights, and executive commentary.
  • Nurture ongoing relationships : track interactions, schedule briefings / interviews, and coordinate responses.
  • Draft and localize press releases, media pitches, op-eds, and bylines (Spanish / English).
  • Maintain a lightweight press kit (company overview, spokespeople bios, logos, boilerplate) and oversee approvals.
  • Monitor coverage and prepare simple monthly PR summaries (mentions, reach, sentiment).

Content & Localization

  • Create, adapt, and manage marketing assets : one-pagers, whitepapers, social posts, presentations, landing pages, and nurture emails.
  • Translate and localize content into Spanish for LATAM audiences while maintaining Deaglo’s voice and visual identity.

    • Campaigns & Growth Marketing

  • Build, launch, and optimize HubSpot campaigns (email, workflows, landing pages).
  • Partner with the advisory team to turn insights into thought leadership and demand-gen assets.
  • Track performance (open rates, CTRs, conversions) and recommend improvements.

    • Events & Webinars

  • Plan and execute regional webinars, roundtables, and client workshops.
  • Manage logistics end-to-end : speaker prep, promotion, outreach, follow-up.
  • Measure success via attendance, engagement, and pipeline contribution.

    • Market Awareness & BD Alignment

  • Support regional pipeline with polished collateral and presentations.
  • Research LATAM trends and competitor activity to inform campaigns.
  • Ensure marketing programs align with regional business development goals.

    • Requirements

  • 2–4 years in marketing (campaigns, content, demand gen); financial services / fintech / consulting preferred.
  • Proven HubSpot experience (automation, CRM, reporting).
  • Excellent written and verbal communication in  Spanish and English ; strong copywriting skills for media pitches / press.
  • Experience with basic PR workflows (media list building, pitching, press release drafting) in Mexico / LATAM is a plus.
  • Strong organization and project management; comfortable with tight deadlines.
  • Event planning and execution experience.
  • Familiarity with FX, treasury, or financial advisory services is a plus.

    • Benefits

  • Opportunity to drive growth at the intersection of advisory and technology.
  • Regional exposure across LATAM financial markets.
  • Entrepreneurial, collaborative environment with career development opportunities.
  • Competitive compensation and benefits package.
  • Unlimited PTO.
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    Marketing Associate • Mexico City, Mexico, Mexico

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