Media Sr Specialist

GAC MOTOR, a prestigious automotive brand from Guangzhou, China, has recently made its debut in Mexico City.

We are looking for top-notch talent to join our team and conquer the Mexican market together.

• English communication is indispensable in this company.
• Expert knowledge in the automotive industry.
• Salary expectations are negotiable, subject to your experience.

About the Role :

We seek an experienced Senior Media Specialist to lead media planning and execution for our automotive brand.

The ideal candidate will have a deep understanding of traditional and digital media channels, a passion for the automotive industry, and a proven track record of delivering high-impact media campaigns that drive brand awareness, customer engagement, and sales growth.

Responsibilities

Lead the whole year media strategy online and offline as well as budget allocation based on a business plan, making sure the media investment supports the brand building and business goals.

Lead the planning and implementation of the media strategy and media plan for all products and projects.

Establish a media workflow and KPI management guide the continuous improvement of media work under effective methodology.

Media agency management, establish a unified media management system, and improve the overall media procurement cost-effectiveness and efficiency.

Support Marketing Manager in the whole media operation, internal and external processes to improve the way of working.

Develop media reports and analysis of the campaign results, action plans, and competitor monitoring.

Strong knowledge of brand Health and brand indicators.

Operation of GAC Motor Mexico's social media and website with the Agency.

Qualifications & Requirements :

Bachelor's degree in Marketing, Communications, Advertising, or a related field.

5+ years of experience in media planning, buying, or advertising, preferably in the automotive industry.

Strong knowledge of both traditional and digital media landscapes, including programmatic advertising, paid social, and search marketing.

Experience working with media agencies and managing multi-channel campaigns.

Excellent analytical skills with the ability to interpret data and optimize media strategies accordingly.

Strong negotiation and project management skills.

Passion for the automotive industry and an understanding of consumer behavior in this market.

Ability to thrive in a fast-paced, deadline-driven environment.