Automotive Media Strategist

Media SpecialistWe are seeking a seasoned Media Specialist to lead media planning and execution for our automotive brand.

The ideal candidate will have a deep understanding of traditional and digital media channels, a passion for the automotive industry, and a proven track record of delivering high-impact media campaigns that drive brand awareness, customer engagement, and sales growth.Develop and execute comprehensive media strategies to support business goals.Lead media agency management, establish a unified media management system, and improve overall media procurement cost-effectiveness and efficiency.Collaborate with the marketing team to develop media reports and analysis of campaign results, action plans, and competitor monitoring.Requirements : Bachelor's degree in Marketing, Communications, Advertising, or a related field.5+ years of experience in media planning, buying, or advertising, preferably in the automotive industry.Strong knowledge of both traditional and digital media landscapes, including programmatic advertising, paid social, and search marketing.Excellent analytical skills with the ability to interpret data and optimize media strategies accordingly.Strong negotiation and project management skills.About this Role : This role is responsible for developing and executing media strategies that drive business growth.

The ideal candidate will have a strong understanding of media planning, buying, and advertising, as well as excellent analytical and communication skills.