Performance Marketing Lead

Hybrid : This position requires working 3 days on site and 2 days remotely on a full-time basis.

Performance Marketing & Data-Driven Decision-Making

Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.

Partner with the centralized marketing intelligence team to use and interpret analytics tools, measure the impact of cross-channel initiatives on brand-specific KPIs, and refine strategies based on insights.

Leverage performance dashboards to track KPIs, share insights, and coordinate the activation of new marketing strategies based on data.

Monitor industry trends to identify new opportunities and keep campaigns competitive.

Collaboration and Integration

Work cross-functionally with leaders in paid media, SEO, CRM, marketing strategy, and website optimization to align efforts and achieve cohesive goals.

Act as a liaison between marketing, intelligence, and creative teams to optimize campaign assets for audience and channel needs.

Ensure alignment of marketing strategies with business goals through regular stakeholder communication.

Cross-Channel Test-and-Learn Initiatives

Develop and manage test-and-learn plans across channels to gather insights that improve campaign performance.

Coordinate with channel leads to define testing approaches aligned with business objectives.

Analyze and communicate key learnings to inform future strategies.

Audience Planning & Funnel Optimization

Lead audience segmentation and planning to target relevant customer groups.

Identify opportunities for improvement across the customer journey from awareness to conversion.

Integrate audience insights across channels and funnel stages to boost engagement and conversions.

Work with analytics teams to refine audience strategies based on data.

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