Marketing Specialist II

About Radian Generation

Radian Generation is a global provider of critical technology-forward services designed specifically to support the comprehensive lifecycle of renewable facilitiesincluding solar, wind, and energy storage.

Who We Serve Radian Generation's wide range of commercial, technical, and compliance services provide developers, owners, and operators with critical insights into each aspect of their assets to make better-informed decisions.

Radian Generation is committed to supporting greater diversity in the renewable energy industry. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

JOB SUMMARY

We are seeking a detail-oriented and creative Web Coordinator to manage, update, and enhance Radian Generation's web presence across our corporate and solution websites. This role is ideal for someone who enjoys blending design, analytics, and optimization. The Web Coordinator will ensure that our websites effectively showcase our brand, generate leads, and rank prominently for key industry search terms. The ideal candidate has a passion for digital design, a strong grasp of SEO and SEM best practices, and the ability to apply analytical insights to improve visibility, performance, and user experience.

Role and Responsibilities

• Manage updates to company websites (currently using WordPress and Elementor), ensuring content accuracy, design consistency, and optimal performance.
• Support SEO / SEM initiatives, including keyword research, on-page optimization, metadata management, backlink review, and performance monitoring.
• Conduct regular competitor and search ranking analyses to identify opportunities for improved visibility and ranking.
• Collaborate with the design team to enhance UX / UI, maintaining consistent branding and user experience across all digital channels.
• Manage or support paid search campaigns (e.g., Google Ads), including setup, tracking, and reporting.
• Implement basic HTML / CSS edits and troubleshoot front-end issues as needed.
• Monitor and analyze website traffic, engagement, and conversion metrics using Google Analytics and other SEO tools.
• Support lead generation and campaign alignment through optimized landing pages, calls-to-action, and conversion tracking.
• Ensure website compliance with accessibility and performance standards.
• Follow standard operating procedures and contribute to process improvement initiatives.
• Assist with problem resolution and cross-team digital marketing projects.

Required Qualification & Education

Required Skills & Competencies

Required Software Knowledge

Preferred Experience

Physical requirements

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