Social Media & Influencer Marketing Manager...

Are you ready to build something meaningful?- Take flight at Birdman! 🦅

The Company :

At Birdman, we lead the charge toward a more sustainable future by revolutionizing food consumption through healthy, delicious, cruelty-free, plant-based products. Having achieved consistent 100% YoY growth for nine consecutive years, we're poised to expand into new markets and introduce innovative business lines, reaching new heights while maximizing positive impact. Join us in shaping the next era of sustainable food practices and be part of building the next Mexican Unicorn!

🎯 The Role :

We’re hiring a Social Media & Influencer Marketing Manager to own strategy and execution across Mexico and the United States. This managerial role sits at the intersection of data and creativity : you’ll turn insights into campaigns that drive awareness, community, and measurable commercial impact (NTB, CAC, LTV). You’ll lead Social Media Management and Influencer / Creator programs, partner tightly with eCommerce & Paid Media, and build a pipeline of UGC and ambassadors that scales. If you’re as comfortable inside dashboards as you are on a set—and you know what’s “cool” in wellness / health—this role is for you.

🧩 Responsibilities :

• Own Social & Influencer strategy and roadmap for MX & US; translate brand and commercial priorities into platform-specific plans.
• Lead editorial calendar, UGC pipeline, campaign briefs, production, approvals, and paid amplification (Meta / TikTok).
• Build and manage creator programs (micro → hero, ambassadors, affiliates), including contracting, brand safety and FTC / ASA compliance.
• Set clear OKRs / KPIs; implement measurement (UTMs, GA4, Shopify, platform analytics) and weekly scorecards tied to NTB, CAC, LTV.
• Partner with eCom & Paid Media to run full-funnel experiments (TOF / MOF / BOF), creative testing and incrementality reads.
• Manage and mentor a bi-national team (Content Strategists & Influencer Managers); establish rituals, SLAs, and QA standards.
• Own social listening & competitive intelligence; turn insights into creative angles and rapid tests.
• Coordinate with PR / Comms and Legal for brand safety, usage rights, and risk management.

Requirements

💼 Professional Experience

Education : Bachelor’s degree in Marketing, Communications, or a related field within the creative industries.

🚀 Must-Have Requirements

🚀 Nice-to-Have Requirements

🎁 Bonus Points If...

📢 Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation🦅💻📊