Senior Manager Consumer Insights

Direct message the job poster from KidZania MéxicoLocation : Mexico City (Global HQ) – with international scopeReports to : KIA DirectorAbout the RoleAt KidZania, kinezis, and ACADEMI, we believe that the future of entertainment, education, and wellbeing must be shaped by those who live it every day : children, families, and communities.The Senior Manager, Consumer Insights will lead our global research and foresight agenda, ensuring that the voices of our audiences are embedded into every decision we make.

This role will combine strategic thinking, methodological rigor, and storytelling skills to guide brand strategy, product innovation, and operational excellence across continents.Key ResponsibilitiesResearch & Insights LeadershipDesign and execute the global consumer insights agenda for all three brands.Lead the development and management of the KidZ Index, our proprietary research framework that amplifies the voice of children, anticipates generational behaviors, and showcases needs and aspirations of future consumers.Conduct multi-method research (quantitative, qualitative, ethnographic, digital analytics) to identify drivers of engagement, loyalty, and wellbeing.Monitor global trends in children's entertainment, education, family experiences, and wellbeing.Translate signals and foresight into actionable strategies that strengthen our positioning and inspire innovation.Build thought-leadership platforms to position KidZania, kinezis, and ACADEMI as pioneers in child-centered innovation.Business PartneringProvide insights and strategic recommendations to global operations, marketing, brand, and product development teams.Serve as a trusted advisor to senior leadership, ensuring decisions are rooted in consumer understanding.Support franchise partners across regions with relevant market insights and benchmarks.Stakeholder ManagementCollaborate with external research agencies, think tanks, and academic institutions to strengthen methodologies and expand perspectives.Represent the company in industry forums and conferences, sharing insights that reinforce our leadership in child-centered research.Required Qualifications8–10 years of experience in consumer insights, research, or strategy roles.Proven expertise designing and leading large-scale, multi-market research projects.Strong track record in both consulting (advisory) and corporate environments, bridging strategic recommendations with business execution.Expertise in both quantitative and qualitative methodologies.Ability to analyze cultural and generational trends and transform them into strategic foresight.Experience in industries such as entertainment, education, lifestyle, wellness, or related consumer-facing sectors.Global perspective and ability to work across diverse markets and multicultural contexts.Advanced English is required; additional languages are highly valued.Strategic thinking with the ability to connect data to business impact.Executive presence and strong communication skills.Exceptional storytelling to translate complex insights into clear, inspiring narratives.Curiosity, creativity, and a forward-looking mindset.Ability to influence senior leaders and stakeholders in a global, matrixed environment.High level of integrity, accountability, and collaboration.Why Join Us?

This is not a traditional insights role.

It is an opportunity to shape the future of play, learning, and wellbeing, ensuring that the voices of children and families directly inspire how we innovate, grow, and lead.By joining KidZania, kinezis, and ACADEMI, you will : Have a global impact across 27+ facilities and multiple regions.Influence strategic decisions that define new industry standards.Be part of a pioneering team that combines purpose, creativity, and innovation.Drive the creation of knowledge platforms that will inspire future generations.If you are passionate about turning insights into foresight, and foresight into lasting impact, we want to meet you.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing, Project Management, and ResearchIndustries : Entertainment ProvidersReferrals increase your chances of interviewing at KidZania México by 2xWe're unlocking community knowledge in a new way.

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