Overview
We Are PepsiCo
Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know more : PepsiCoJobs
Join PepsiCo, dare for better.
Responsibilities
The Opportunity : Be our new Brand Sr Supervisor for the PepsiCo Marketing Team!
Develop and execute complete marketing strategies driven by deep knowledge of consumer, market insight, and brand analysis connecting internal and external data to ensure end-to-end execution and contribute to sustainable brand growth.
Your Impact
As Brand Sr Supervisor your responsibilities would consist of :
- Coordinate and execute short / long term complete marketing strategies, including omnichannel advertising (traditional media, digital and new media).
- Design and coordinate digital strategy with digital team & brand manager in order to provide vision and action plans.
- Coordinate all matters related to definition, building, and execution of brand positioning plans.
- Responsible of setting and executing AOP analysis to further drive conclusions and strategic plans for brand growth.
- Analysis of category / brand information and KPIS to generate reports and drive conclusions to help decision making (Internal database, Nielsen, ISCAM and Kantaar).
- Tracking, monitoring and planning of the budget / expenses (working / non-working) and recommend action plan when needed.
- Responsible of A&M strategic framework for the brand.
Qualifications
Who Are We Looking For?
1.5 years of experience in marketing roles (brands preferred).Basics of marketing knowledge (media plan, consumer insights, branding, product P&L, brand health, business KPIs).Previous experience executing digital & TV campaigns is a must haveCapacity to analyze at deep level and connect data from different sources to drive actionable decisions.Highly effective interpersonal skills –negotiator and strong communication to all organizational levels and teams.Adaptive attitude and response towards change.Proficiency in English (writing and oral) is a must haveNielsen, Excel and Kantaar data management.If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us :
Opportunities to learn and develop every day through a wide range of programs.Internal digital platforms that promote self-learning.Development programs according to Leadership skills.Specialized training according to the role.Learning experiences with internal and external providers.We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.Financial wellness programs that will help you reach your goals in all stages of life.A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
#J-18808-Ljbffr