Web Content Strategy & Governance

Position :

Web Content Strategy & Governance

Job Description :

We’re hiring a Content Strategy & Governance Lead to define and operationalize how content is planned, created, governed, and optimized across our digital ecosystem. This role will help ensure that every piece of content - whether navigational, transactional, educational, or campaign-based - supports a cohesive and effective user experience.

You’ll work as part of the Experience Strategy & Design team and play a key role in shaping how content supports customer journeys, business goals, and digital transformation. This is a hands-on strategy and enablement role that collaborates closely with UX, Product, Marketing, and technical teams to align content execution with strategic intent.

What You’ll Be Doing :

Content Strategy & Planning

Define a scalable content strategy aligned to customer journeys, brand, SEO, and digital experience goals

Audit, structure, and model content to meet evolving user needs and business requirements

Support cross-functional planning of content across web, product experiences, support, and campaign flows

Governance & Standards

Establish and maintain governance models including content roles, workflows, standards, and editorial guidance

Own taxonomy, metadata, tagging, and content classification to support search, personalization, and reuse

Develop processes for content quality assurance, localization, and sunsetting

Operations & Optimization

Partner with product , UX, and marketing groups to manage ongoing content operations within CMS and DAM systems

Maintain content inventories and page-level ownership models

Define and track KPIs to evaluate content performance and prioritize improvements

Cross-Functional Collaboration

Work closely with Product Managers, UX Designers, Researchers, and Marketers to ensure content is integrated early into discovery and design

Advocate for customer-centered content decisions and consistency across channels

Support enablement and onboarding of content contributors across business units

What We Are Looking For :

7+ years of experience in content strategy, digital content operations, or related roles

Strong knowledge of content lifecycle management, governance frameworks, and editorial best practices

Experience working in or with UX / design teams, and integrating content into user-centered design processes

Proficiency with content systems (e.g., CMS, DAM, and taxonomy tools)

Strong communication and facilitation skills; able to lead discussions and drive alignment across teams

Comfortable working in an agile, cross-functional , and global environment

Preferred Experience :

Working knowledge of UX research methods, SEO principles, and structured content modeling

Experience in B2B, enterprise

Familiarity with tools such as Figma, AEM, Jira, and analytics dashboards

Work Arrangement :

Hybrid : 3 days in office / 2 days work from home

What's In It For You :

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

30 days of Christmas bonus

40% vacation premium

12 vacation days plus 2 floating days, sick days and holidays

Vision and Dental Assistance

Life Insurance

Healthcare Insurance

10% Food / Pantry Vouchers

Restaurant Vouchers

13% Savings Fund

Access to Arrow’s Employee Discount Program

Growth Opportunities, and more!

Apply now!

#LI-HN1

Annual Hiring Range / Hourly Rate :

$83,483.33 - $82,648.50 MXN Monthly

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and / or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location :

MX-JAL-Tlaquepaque, Mexico (HPE Guad office)

Time Type : Full time

Job Category : Business Support

EEO Statement :

Please be sure to include all work history on your resume including : temporary employment, work as a contractor, other subsidiaries, changes in entities legal name, etc.

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to religion, gender, age, sexual orientation, gender identity or national origin. ( EEO policy Mexico )