Marketing Manager – Latin America
Location : Mexico City (with regional travel)
Company : East West Seed
About Us :
At East West Seed, we are dedicated to improving the livelihoods of smallholder farmers across Latin America. Our mission is not just about better seeds—it’s about creating a meaningful impact for farmers, communities, and the environment.
The Role :
We are looking for a dynamic Marketing Manager – Latin America to drive marketing strategies that strengthen our connection with smallholder farmers, generate demand, and position our brand as a trusted partner in agriculture. This role will also ensure that our products and services deliver real value to farmers in each region.
Key Responsibilities :
- Marketing Strategy & Brand Development : Design and implement marketing strategies aligned with our mission, building trust in the East West Seed brand.
- Product Portfolio Management : Collaborate with R&D and Sales to identify and promote seed varieties tailored to each country and region.
- Digital Marketing & Demand Generation : Lead digital campaigns and manage the brand’s presence on social media to provide farmers with valuable and accessible information.
- Customer Engagement & Trust Building : Develop strong relationships with distributors, farmer associations, and other stakeholders; organize events and training sessions.
- Value-Added Services & Customer Loyalty : Implement training, advisory programs, and loyalty initiatives to strengthen long-term relationships with farmers.
- Budget & KPI Management : Oversee marketing budgets and monitor KPIs to ensure effective strategies.
- Leadership & Culture Development : Lead by example, promote a high-performance culture, and ensure succession planning for key roles.
Requirements :
Bachelor’s degree in Agribusiness (preferred), Marketing, Business Administration, or related fields; MBA or marketing specialization preferred.5+ years of experience in marketing leadership, ideally in agriculture, seeds, or agribusiness.Strong knowledge of digital marketing, brand management, trade marketing, and B2B / B2C strategies.Understanding of the agricultural market and smallholder farmers’ needs in Latin America.Advanced English required.Availability to travel within the region.Why Join Us?
Be part of a purpose-driven company making a tangible impact on farmers’ lives.Lead innovative marketing initiatives across Latin America.Collaborate with passionate teams in a supportive, inclusive, and inspiring environment.Apply Today!
If you are ready to make a difference in the agricultural sector and grow your career with East West Seed, we would love to hear from you.