Position Overview
The Marketing Account Manager – Mexico will play a pivotal role in managing and growing client relationships within our dynamic marketing firm. This individual will lead the execution of the marketing strategy including the following primary responsibilities :
- Media landscape and competitor analysis, as well as identifying media outlets to forge media partnerships
- Community and stakeholder engagement
- Developing a youth program : research, plan, execute and manage the program nationwide
- BTL activations
- PR coordination
- Consumer engagement initiatives
- Management of editorial contributors and podcasts
- Database growth strategies
- Frequent reporting to clients on all different fronts, ensuring world-class results for our clients and their agencies
The role requires fluency in business English and Spanish, with a minimum of 7+ years of experience managing large or multinational accounts in marketing, advertising, media, sports, events marketing or related industries.
You will aim to continuously improve and expand our relationships with our primary accounts and their agencies in an effort to grow and retain the value of these partnerships for árbol. This role offers an exciting opportunity to play a key part in shaping the success of our portfolio in Mexico and the US.
Key Responsibilities
Client Management :
Serve as marketing point of contact for the clients and their agencies on the responsibilities describedBuild and maintain long-term relationships with clients, fostering trust and ensuring satisfactionUnderstand client objectives and translate them into actionable marketing strategies, quicklyManage, assign and orchestrate such marketing strategies into specific deliverables within the teamExecution
Act as the primary day-to-day lead on the responsibilities described aboveInterpret, manage and own client asks and convert into requests and deliverables for the internal teamOrchestrate content weekly deliveryCampaign Execution :
In conjunction with the Head of Partnerships Activations, develop and oversee client BTL activationsCollaborate with internal teams (social media, project management, activations, content generation, media, design) to deliver high-quality results.Ensure timely delivery of projects while meeting performance KPIs and target metricsStakeholder Engagement :
Manage relationships with various stakeholders across sales and marketing functions within the clients, their agencies and internal organizations.Act as a liaison between clients and their agencies, and our team to ensure goal alignment and deliverablesProvide client-service administration, including preparing client status and activity reports multiple times per week, attending regular meetings and calls in English, compiling reports and organizing logisticsCollaborate with the Head of Marketing Content, Community Manager, PR and Sales departments to execute a strong, inspiring delivery on every facet of the client relationshipContent Planning :
Assist in clients’ content planning and execuion to enhance reach, engagement and growthStrategic Leadership :
Lead cross-functional projects involving multiple disciplines to achieve client goals.Provide insights and benchmarking on industry trends and innovative approaches to marketing for our clients in their respective verticalsExecution
Along with the Head of Content Marketing, act as the primary day-to-day lead on client businessInterpret client asks and convert into briefs for internal teamManage and take ownership of the production and execution of client deliverablesEnsure that all responsibilities have the value of Speed as the primary pillar of executionRequired Skills
Exceptional communication skills in business English and Spanish (written and verbal required).Strong analytical skills to evaluate performance and optimize strategies.Base knowledge in digital marketing tools, platforms, and analytics.Proven ability to manage multiple projects simultaneously under tight deadlines.Relationship-building skills to engage effectively with the client and stakeholders at all levels.Leadership capabilities to guide cross-functional teams toward successful outcomes, even if there is no direct line of reporting.Proven organizational, logistical and coordination skillsA very organized mindset with flawless follow-up skills is a mustDesired Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).In-depth knowledge of marketing principles, including digital, fan engagement, and experiential marketing. Sports marketing experience a plus.Familiarity with emerging trends in marketing.Experience Requirements
Minimum of 7+ years of marketing experience. Account management experience handling multinational or large clients within the marketing, digital, sports marketing, media or advertising sectors a plus.Demonstrated success in media, partnerships, PR, BTL activations, and stakeholder relationships.Why Join Us?
This role offers a competitive monthly gross pay ranging between $55,000 and $65,000 pesos, as well as the opportunity to work with global brands in a setting of world-class performance. Expectations are high, learning is constant and change is the norm. You will collaborate with talented individuals across disciplines to create impactful results that resonate with audiences and consumers. If you are passionate about marketing, media, sports, events and delivering exceptional client experiences, we invite you to apply by sending your resume to info@arbolmedia.mx or apply via LinkedIn.
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