Performance Tracking & Tag Management Specialist (Open to LATAM countries)

This is only open to candidates from LATAM countries (e.g.

Mexico, Brazil, Colombia) Role Summary The Performance Tracking & Tag Management GrowthAssistant will support our client’s Paid Media team in ensuring every digital advertising campaign is tracked accurately, consistently, and in alignment with client goals.

This role builds and maintains the infrastructure behind performance measurement — configuring, QA’ing, and troubleshooting tracking systems (mainly via Google Tag Manager) to ensure data integrity and accurate attribution.

By partnering closely with Paid Search Specialists and Account Strategists, this GrowthAssistant helps our client eliminate inaccurate conversion data, improve ROI reporting, and make smarter optimization decisions across 60+ accounts.

CORE TASKS Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.

Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).

Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.

Standardize and document tagging schemas for all client accounts in Salesforce , ensuring consistent fields (budget, KPIs, goals, and tracking status).

Partner with Paid Search Specialists to align conversion actions and budgets with each client’s true business objectives.

Create and maintain a tracking QA checklist and intake form to guide new account setups and audits.

Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies.

Collaborate with the the client's marketing team to recommend scalable intake and QA processes (e.g., client onboarding forms, Salesforce automation).

Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity MUST-HAVE 2+ years of experience managing Google Tag Manager (tag creation, testing, triggers, and version control).

Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.

Hands-on experience validating data layers, debugging tags, and testing event triggers in browser consoles.

Strong ability to QA campaign tracking and identify discrepancies between actual and reported performance data.

Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).

Excellent communication skills to partner with account managers, strategists, and technical teams.

NICE-TO-HAVE Familiarity with Salesforce or CRM systems for marketing data management.

Understanding of enhanced conversions , consent mode , and privacy-related tagging.

Exposure to GA4 or other analytics platforms for event-based measurement.

Experience supporting agencies managing high-volume client portfolios.

Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.

DURABLE SKILLS Highly detail-oriented, precise, and methodical in QA and documentation.

Process-driven mindset — capable of building repeatable tagging and validation frameworks.

Problem-solving mentality with a focus on scalable solutions.

Strong collaboration and communication across technical and non-technical stakeholders.

Ownership mentality with a focus on accuracy, quality, and reliability.

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