Digital Media Supervisor - Urgently Hiring!

The Digital Media Manager will be responsible for leading the end-to-end strategy , planning, execution, and optimization of Stellantis México’s and Dealer Association’s digital media initiatives. This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.

This role requires deep expertise in digital ecosystems (programmatic, paid social, SEM, display, video, etc.), campaign performance management, KPI forecasting, audience intelligence, and platform-based attribution, all aligned to a conversion funnel strategy (awareness, consideration, performance) . The ideal candidate will continually research and implement emerging tools, technologies, and methodologies to enhance targeting precision, audience value, media effectiveness, and ROI.

STRATEGIC :

• Lead the collaboration with the external digital media agency in developing and executing monthly and annual media plans.
• Data-driven attribution and measurement of the main KPI´s according to :
• Awareness : Reach, Viewability, CPM, CPV, Frequency
• Consideration : CPC, CPLPV, Website Traffic, Engagement
• Performance : Leads, CPL, ROAS
• Forecast and align KPIs with marketing and business objectives, using predictive models and benchmarks for media efficiency.

Data-driven attribution and measurement of the main KPI´s according to :

OPERATIONAL :

RESOURCE MANAGEMENT :