Senior Analyst - Configuration (03 / 11 / 2025)...

If you’re looking for a career where you can make a real impression, join our Global Service Center (GSC)- HSBC and discover how valued you’ll be. We are currently seeking an experienced professional to join our team in the role of

Campaign Execution Senior Analyst – Customer Relationship Management (CRM)

Role Purpose :

This role is expected to code or configure quality campaign executions, across firmly established service offerings & Communication Delivery’s with an advance Financial Industry business knowledge & understanding. It is necessary in this position a extended capability to exchange requirements with Data Management Team & Infrastructure and Analysis / Consulting.

Main Activities

Understand, maintain, and improve CRM workflows and system processes.

Maintain cross-channel lifecycle campaigns / journeys and perform on-going CRM campaign.

Manage technical aspects of key marketing systems (marketing automation) used to generate, distribute, and report on leads.

Establish and maintain scalable processes that ensure best practices in campaign and lead management.

Develop retail banking business knowledge using strong technical skills

The role holder will be expected to be responsible for thorough Quality Check (QC) of their own deliverables, and follow the QC procedures as laid down by their line managers (PROCESS)

Responsible for delivery of high-quality analytical solutions for the existing clients / engagements.

Partner with business stakeholders in Campaign execution strategies / decision making to achieve a higher value.

Ensure positive score in the Business Partner Survey.

Also this position, whe is needed is going to cater towards all the Campaign Operation & Digital Messaging Operation needs of the business, supporting complex digital analysis activities which facilitate the definition and delivery of best-in-class digital messaging across varied legacy and new digital platforms. We support the customer lifecycle communication strategy, within digital and non-digital channels (email, public website, desktop and mobile banking, Direct Mail, etc.). We interpret Global Digital Strategy whilst using regional and local market, customer, and competitor insights to define and shape digital messaging propositions.

The position will support CRM initiatives to achieve business objectives by leveraging global standard methodologies within content management and deployment environment. Lead / participate in digital development methodologies at the global and local level.

Knowledge

At least 2.5 years of experience on campaign execution process

Knowledge in SAS is mandatory

Be able to play checker / maker roles to review peers’ codifications / configurations.

Strong organisational skills, capable of managing multiple projects & stakeholders at the same time by handling the intake and prioritization to support

Data & Analytics & Digital Messaging activities across a portfolio of projects / initiatives

Extensive knowledge of digital communications channels

Clearly communicate and foster alignments across all levels of the organization

Ability to work in cross-functional teams

Strong interpersonal skills and drive for success

You will be able to settle down and defined processes for the area if it’s necessary

Effective English communication skills with the LOB (Line of business) to maintain strong communication skills to speak with business / functions to translate business requirements into executable instructions / technical

Maintain the level of communication / interaction across the team and direct manager including onshore business partners.

Works smoothly within the team and supports other co-workers

Strong Analytical ability and experience - excellent attention to detail

Awareness of User Centred Design methodology, sourcing of customer insight and importance of customer testing

High levels of resilience and self-motivation

You’ll achieve more when you join HSBC!

At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

• Issued by HSBC Electronic Data Processing (México) Private LTD