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▷ Busqueda Urgente : Building Materials - Executive Sales (Distribution&Retail)-Mexico

Beijing Oriental Yuhong Waterproof Technology Co.,LtdMexico City, Mexico

Hace 17 horas

Descripción del trabajo

About Us : Oriental Yuhong is a global leader in waterproofing, roofing, and construction materials, dedicated to providing innovative solutions for sustainable infrastructure. With a strong presence in over 100 countries, our Mexico division is expanding rapidly to serve the growing construction and industrial markets. We seek a dynamic Marketing Promotion Manager to drive brand awareness and market penetration in Mexico.

Job Overview : The Marketing Promotion Manager will design and execute strategic marketing campaigns to elevate the Oriental Yuhong brand, generate leads, and support sales growth. This role requires expertise in Distribution & Retail marketing, and cross-functional collaboration to align with business objectives in the construction and building materials sector.

Key Responsibilities :

1. Channel-Centric Marketing Strategy

Develop and implement marketing plans tailored to building material distributors, wholesalers, and key channel partners in Mexico.
Identify gaps and opportunities in the channel network to optimize product positioning and promotional ROI.
Collaborate with the sales team to align marketing initiatives with channel sales targets and distributor capabilities.

2.Channel Partner Enablement

Create co-branded marketing collateral, training materials, and sales tools to empower distributors and drive sell-through.

Organize joint promotional campaigns (e.g., rebates, volume discounts, loyalty programs) to incentivize channel partners.

Conduct regular market visits to assess channel needs and provide on-ground support for localized promotions.

3.Leverage CRM data to track channel performance and refine lead-nurturing strategies.

4.Market Intelligence & Analytics

Analyze channel sales data, competitor activities, and market trends to adjust promotional tactics.

Measure campaign effectiveness using KPIs such as distributor engagement, lead conversion rates, and sell-out growth.

5.Cross-Functional Collaboration

Work closely with product management to tailor messaging for channel-specific audiences.

Coordinate with regional / global teams to adapt international campaigns for the Mexican market.

Qualifications :

1. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.

2. 5+ years in B2B marketing with a focus on channel sales, preferably in building materials, construction, or industrial sectors.

Proven experience in designing and executing channel partner programs (e.g., distributor incentives, co-marketing initiatives).

Strong understanding of Mexico’s building materials distribution landscape (key players, procurement cycles, decision-makers).

Bilingual in English and Spanish.

Excellent negotiation and relationship management skills with channel partners.

Building materials company marketing and distribution management are preferred.

Ceramic enterprise, hardware, pipe industry, sand powder, waterproof coating and other enterprises, marketing manager experience is preferred

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Sales Executive • Mexico City, Mexico