About Our Team
We are seeking a Commercial Marketing Expert to drive the growth of our HVAC business in Latin America. This role will involve developing and executing localized marketing strategies to enhance brand visibility, support channel expansion, and deliver impactful campaigns across the region.
Key Responsibilities
- Conduct market research on industry trends, competitors, and customer needs, providing actionable insights.
- Develop and localize marketing materials : product presentations, videos, key visuals, promotional kits, etc.
- Adapt HQ marketing strategies to local markets in collaboration with regional offices.
- Plan and execute industry events, product launches, and channel activation activities.
- Support channel expansion and store upgrades in target markets.
- Track and analyze campaign performance, providing regular reports and strategy adjustments.
Necessary Qualifications
Bachelor's degree or above in Marketing, International Business, or related field.At least 3 years of experience in trade / brand / channel marketing; HVAC or B2B industry experience is an asset.Fluent English and Spanish communication skills.Strong cross-functional collaboration, project management, and self-motivation.Benefits
Experience in Latin American markets is a plus.A proven track record in localized brand marketing or B2B campaigns is highly valued.